Acorns
Acorns Early is a digital financial platform and debit card for children aged 6-18 that combines money management tools with financial education. The product offers a custodial investment account (UGMA/UTMA) with a 1% match on invested funds, a debit card for hands-on spending and earning management, chore-tracking features, savings goals, and bite-sized financial literacy lessons. Originally founded as GoHenry in 2012, the platform was acquired by Acorns in April 2023, expanding Acorns' family-focused financial wellness offerings across the United States and Europe.
Acquired
Acorns has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Total Funding
$514.2M
6 rounds
Latest Valuation
$2B
Mar 9, 2022
Secondary Signals
1 signalClosed $300M Series F led by TPG at nearly $2B valuation after scrapping SPAC merger
Valuation anchor now 4+ years stale; no newer priced round or credible mark found
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $514.2M across 6 rounds
Last updated 08-05-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Mar 9, 2022 | Series F | $300M | $2B | TPG |
| Jan 2019 | Series E | $105M | $2.63B | NBCUniversal |
| 2018 | Series D | $50M | $0.86B | BlackRock |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series D
$860M
Jan 2018
Acorns today
$2B
Mar 2022 · latest mark
Acorns multiple
2.3x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Noah Kerner
CEO and Chairman (Acorns parent company)
Louise Hill
Co-Founder and COO (GoHenry)
Dean Brauer
Co-Founder (GoHenry)
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Greenlight
Debit card and financial education app for kids combining chores, savings goals, instant transfers, and in-app financial lessons.
Current
Teen debit card with chore tracking, savings tools, and free account linked to parent with budgeting and spending controls.
FamZoo
DIY family banking platform allowing parents to set up chores, pay savings interest, and simulate loans for financial learning.
Modak
Free core debit card services for kids with premium optional services, focused on family financial management.
BusyKid
Chore management and payment platform for families with debit card options for kids.
Step
Debit card and financial wellness app for teens with real-time spending controls and financial education features.
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