Alice is a cloud-based hotel operations platform that unifies communication and task management across all hotel departments. The platform provides workflow management, housekeeping coordination, guest messaging, and service delivery tools used by over 25,000 hoteliers globally, including major brands like Marriott, Hilton, Fairmont, and Rosewood.
Alice (Software) has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
100–110
Total Funding
$38.5M
3 rounds
Total raised $38.5M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series B
Date
August 30, 2017
Amount
$26M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| August 30, 2017 | Series B | $26M | — | Expedia |
| January 19, 2016 | Series A | $9.5M | — | Expedia |
| February 9, 2015 | Seed | $3M | — | None named |
Justin Effron
Co-founder and CEO
Alexander Shashou
Co-founder and President
Dmitry Koltunov
Co-founder and CTO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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