AppLovin Corporation is a mobile technology company providing end-to-end AI-powered advertising solutions for app developers and publishers. The company operates through two segments: Advertising (MAX mediation platform, AppDiscovery DSP) and Apps (Adjust analytics, Wurl connected TV). AppLovin enables developers to market, monetize, and analyze their applications through advanced bidding technology, user acquisition services, and analytics platforms. The company generates revenue through in-app advertising monetization, user acquisition services, and software licensing.
AppLovin is publicly traded
IPO'd on April 15, 2021
This company is no longer available on our private secondary market. Shares can be traded publicly under APP.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Employees
1,533–1,563
Total Funding
$1.39B
4 rounds
Last Private Valuation
$2B
August 2018
Total raised $1.39B across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
KKR Growth Investment
Date
August 2018
Amount
$400M
Valuation
$2B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| August 2018 | KKR Growth Investment | $400M | $2B | KKR |
| November 21, 2017 | Debt Financing (Orient Hontai) | $841M | — | Orient Hontai Capital |
| February 2017 | Convertible Note (Orient Hontai) | $140M | — | Orient Hontai Capital |
Adam Foroughi
Chief Executive Officer and Co-Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Google AdMob
Google's mobile ad network with 85.25% SDK integration rate, backed by Google's demand but with strict account policies and up to 40% fees.
Unity LevelPlay
Unity's merged advertising platform (combining Unity Ads and ironSource mediation technology) serving mobile game developers with advanced mediation and analytics.
Mintegral
Mobile ad network positioned as a go-to platform for conquering Asian markets, especially China.
Meta Audience Network
Meta's in-app advertising network leveraging Facebook and Instagram audience data for mobile app monetization.
Yes, AppLovin is publicly traded under the ticker symbol APP on the NASDAQ. The company went public in April 15, 2021.
AppLovin trades under the ticker symbol APP on the NASDAQ. It began trading in April 15, 2021.
AppLovin (APP on the NASDAQ) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker APP to place an order.
AppLovin went public in April 15, 2021 via ipo, with an offering valuation of approximately $2B. AppLovin went public on April 15, 2021, trading on the NASDAQ under ticker APP. The company raised $2.0B at an IPO price of $80/share with a post-money valuation of $24B. Stock began trading at $70/share. In September 2025, AppLovin was added to the S&P 500.
AppLovin raised $1.39B across 4 disclosed funding rounds prior to its public listing.
AppLovin was founded by Adam Foroughi in 2012.
AppLovin is headquartered in Palo Alto, California, United States.
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