Asana
#17 on Setter30 Most recent: Q3 2020Asana provides a web and mobile work management platform that lets teams plan, track, and coordinate projects and tasks. Founded by Facebook co-founder Dustin Moskovitz and engineer Justin Rosenstein, the company directly listed on the NYSE in 2020 and serves enterprise customers across knowledge-worker industries.
Public Company
Asana is publicly traded
Listed directly on Sep 30, 2020
This company is no longer available on our private secondary market. Shares can be traded publicly under ASAN.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2008
Employees
1,001–5,000
Total Funding
$662M
7 rounds
Last Private Valuation
$1.5B
Nov 29, 2018
Secondary Signals (Note: SetterVC does not verify the accuracy of these)
1 signalAcquired no-code AI agent-builder StackAI for $75M, first acquisition in 18 years, pivoting toward AI-agent workflow platform
Signals strategic AI pivot amid market-cap pressure since ChatGPT; watch for re-rating on execution
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $662M across 7 rounds
Last updated 09-21-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jun 26, 2020 | Convertible Note | $150M | — | Dustin Moskovitz Trust |
| Jan 30, 2020 | Convertible Note | $300M | — | Dustin Moskovitz Trust |
| Nov 29, 2018 | Series E | $50M | $1.5B | Generation Investment Management |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series B
$280M
Jul 2012
Asana today
$1.5B
Nov 2018 · latest mark
Asana multiple
5.4x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Leadership
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Monday.com
Work OS for managing projects, tasks, and team workflows
Atlassian (Jira)
Issue tracking and project management for software teams
ClickUp
All-in-one project management and productivity platform
Smartsheet
Enterprise work management platform for complex projects
Notion
Workspace for notes, databases, wikis, and tasks
Wrike
Work management platform owned by Citrix/Symphony Technology Group
Asana Investment FAQ
Asana FAQ
Yes, Asana is publicly traded under the ticker symbol ASAN on the NYSE. The company went public in Sep 30, 2020.
Asana trades under the ticker symbol ASAN on the NYSE. It began trading in Sep 30, 2020.
Asana (ASAN on the NYSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker ASAN to place an order.
Asana went public in Sep 30, 2020 via direct_listing, with an offering valuation of approximately $1.5B. Asana went public via direct listing on NYSE on September 30, 2020 under ticker ASAN at a reference valuation of approximately $5.5 billion, and trades publicly today.
Asana raised $662M across 7 disclosed funding rounds prior to its public listing.
Asana was co-founded by Dustin Moskovitz, and Justin Rosenstein in 2008.
Asana is headquartered in San Francisco, CA.
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