Better.com
#30 on Setter30 Most recent: Q2 2021Better Mortgage (operating as Better Home & Finance Holding Company, NASDAQ: BETR) is a digitally native homeownership company providing residential mortgage, insurance and real estate services to customers across the U.S. and the United Kingdom. Founded in 2014 by Vishal Garg, the company runs its proprietary Tinman platform, an end-to-end mortgage origination engine, and has funded more than $100 billion in mortgage volume since launch. In August 2023, Better went public via a SPAC merger with Aurora Acquisition Corp., trading on Nasdaq under the ticker BETR. The company has since invested heavily in AI-driven underwriting, including a partnership with OpenAI that powers its 'Betsy' AI loan assistant and an AI mortgage app capable of underwriting loans in seconds.
Public Company
Better.com is publicly traded
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
501–1,000
Total Funding
$1.16B
7 rounds
Last Private Valuation
$6.9B
Nov 30, 2021
Secondary Signals (Note: SetterVC does not verify the accuracy of these)
1 signalBetter's board, reconstituted by founder Vishal Garg after a majority shareholder consent, removed interim CEO Daniel Lewis and began a successor search.
No permanent or interim CEO in place; governance now controlled by the founder.
Setter30 Ranking
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Rounds in grey italics are unconfirmed.
Total raised $1.16B across 7 rounds
Last updated 10-20-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Nov 30, 2021 | Convertible Bridge Note (pre-SPAC) TechCrunch | $750M | $6.9B | SoftBank |
| May 11, 2021 | PIPE (pre-SPAC) CNBC | $1.5B | $7.7B | SoftBank |
| Apr 9, 2021 | Secondary (SoftBank) TechCrunch | $500M | $6B | SoftBank |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series A
$3.5B
Jun 2016
Better.com today
$6.9B
Nov 2021 · latest mark
Better.com multiple
2.0x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
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Leadership
Vishal Garg
Founder and Director
Loveen Advani
Chief Financial Officer
Paula Tuffin
General Counsel, Chief Compliance Officer, Secretary and Director
David Parrish
Head of Enterprise Operations
Ziggy Jonsson
Chief Technology Officer
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Rocket Mortgage
Detroit-based largest U.S. retail mortgage originator and Better's primary direct-to-consumer digital competitor (NYSE: RKT).
United Wholesale Mortgage (UWM)
Pontiac, MI wholesale mortgage giant that powers loans for independent brokers; co-leader of U.S. mortgage origination (NYSE: UWMC).
SoFi
Digital personal-finance platform offering home loans, refinancing, and broader consumer banking (NASDAQ: SOFI).
AmeriSave Mortgage
Atlanta-based privately held online direct-to-consumer mortgage lender competing on rate and digital experience.
Upstart
AI-driven consumer lending platform that has expanded into home loans, overlapping with Better's AI underwriting positioning (NASDAQ: UPST).
Better.com Investment FAQ
Better.com FAQ
Better went public on August 24, 2023, after closing its SPAC merger with Aurora Acquisition Corp. on August 23, 2023. The combined entity, Better Home & Finance Holding Company, trades on Nasdaq under ticker BETR. The deal unlocked approximately $565 million of fresh capital, including a $528 million convertible note from SoftBank affiliates and additional common equity from NaMa Capital (formerly Novator Capital).
Better.com shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
Better.com had a valuation of approximately $6.9B at the time of its public offering. Current market capitalization fluctuates with the share price.
Better.com raised $1.16B across 7 disclosed funding rounds prior to its public listing.
Better.com was founded by Vishal Garg in 2014.
Better.com is headquartered in New York, NY, United States.
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