Blippar

London, United Kingdom Technology Acquired

Blippar is a UK-based augmented reality and AI company specializing in visual recognition and AR platform creation. Founded in 2011, the company pioneered visual AR technology enabling interactive experiences through computer vision and machine learning. After entering administration in December 2018, Blippar was acquired by Candy Ventures in 2019 and relaunched as a Web AR platform company, offering Blippbuilder (an AR creation suite) and WebAR SDK for developers.

Acquired

Blippar has been acquired

Acquired by Candy Ventures Jan 23, 2019

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2011

Total Funding

$96M

5 rounds

Latest Valuation

$1.5B

Mar 2, 2016

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

2 signals
M&A Recent 2026-03-11

Acquired Plattar, an Australian 3D product-configuration and AR commerce platform, now a wholly owned subsidiary; financial terms undisclosed.

First acquisition under group CEO Phillip Walter, appointed August 2025; no price disclosed.

Leadership Change Recent 2026-03-10

Phillip Walter confirmed as Blippar Group CEO, installed by Candy Ventures (~Aug 2025) to lead a 3D+AR+AI transformation.

New CEO driving restructuring and acquisitive strategy; stored CEO field (founder Ambarish Mitra) is stale.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $96M across 5 rounds

Last updated 09-29-2026

DateRoundAmount RaisedValuationLead Investors
Mar 23, 2021 Pre-Series A Press release $5M — Chroma Ventures, West Coast Capital
Sep 17, 2018 Series E TechCrunch $37M — Candy Ventures, Qualcomm Ventures
Mar 2, 2016 Series D TechCrunch $54M $1.5B Khazanah Nasional

Leadership

  • Phillip Walter

    Group Chief Executive Officer

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Niantic

    AR gaming and location-based experience platform

  • Snapchat (Snap Inc.)

    AR filters and visual effects platform

  • 8th Wall

    Web-based AR creation and publishing platform

  • Reality Composer (Unity/Google)

    AR development tools and SDKs

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