Candy Digital

New York, United States Media & Entertainment Acquired

Candy Digital is a digital collectibles and fan experience platform that creates officially licensed NFTs and digital assets for major sports leagues, entertainment properties, and media brands. The company designs premium digital collectibles connecting fans to their passions in sports, entertainment, and culture through blockchain-based assets.

Acquired

Candy Digital has been acquired

Acquired by Futureverse Apr 16, 2025

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2021

Employees

11–50

Total Funding

$138.45M

2 rounds

Latest Valuation

$1.5B

Oct 21, 2021

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
Leadership Change Recent 2026-05-18

Former Sotheby's CEO Tad Smith and his family acquired Candy Digital, with Smith taking over as CEO and assuming the MLB and DC Comics digital licences.

New family ownership is relaunching candy.io and migrating collectibles to Solana.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $138.45M across 2 rounds

Last updated 09-29-2026

DateRoundAmount RaisedValuationLead Investors
Jan 5, 2023 Series A1 CoinDesk $38.4M — Galaxy Digital, ConsenSys Mesh
Oct 21, 2021 Series A CNBC $100M $1.5B Insight Partners, SoftBank Vision Fund 2

Leadership

  • Tad Smith

    Chief Executive Officer

  • Matt Novogratz

    Co-Founder

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • NBA Top Shot

    Officially licensed NBA digital collectibles platform built and operated by Dapper Labs on the Flow blockchain; still active, with a 2025-26 season release and more than 1.6 million collectors.

  • Sorare

    Fantasy sports NFT platform with soccer player cards and licensing deals

  • OpenSea

    Decentralized NFT marketplace supporting sports collectibles

  • DraftKings

    Sports betting platform exploring NFT and digital collectible integrations

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Data collected with AI, which can make mistakes. Please double-check this information.