Cider
Cider is a global direct-to-consumer fast-fashion e-commerce brand founded in 2020, offering trendy and affordable women's clothing, accessories, shoes, and bags. Marketed as a social-first, Gen Z-focused 'smart fashion' brand, Cider uses a data-driven, on-demand production model to reduce overstock and waste. It sells worldwide via shop.shopcider.com with strong TikTok and Instagram presence, and has operated pop-ups in cities including New York, Seoul, London, and Paris. Backed by investors such as Andreessen Horowitz, DST Global, and Greenoaks, the company reached an estimated $1B valuation.
Acquired
Cider has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2020
Employees
500–1,000
Total Funding
$152M
2 rounds
Funding
Total raised $152M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-02-2026
Latest Round
Type
Series A
Date
March 7, 2022
Amount
$32M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| March 7, 2022 | Series A | $32M | — | Tiger Global Management |
| 2021 | Seed | $6M | — | Glilot Capital Partners |
Leadership
Michael Wang
Co-Founder & CEO
Fenco Lin
Co-Founder & Chief Fashion Officer
Yu Oppel
Co-Founder & Chief Marketing Officer
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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