Contentful
Contentful is a composable, API-first content management platform that lets developers and marketing teams manage structured content independently of the presentation layer. Founded in Berlin in 2013 by Sascha Konietzke and Paolo Negri and now headquartered in San Francisco, it provides an enterprise headless CMS with GraphQL APIs and a broad integration ecosystem, serving more than 4,800 brands including IKEA, Spotify, Red Bull and Kraft Heinz. Salesforce completed its acquisition of Contentful on September 1, 2026, and positions the platform as the content layer for its Headless 360 and Agentforce products.
Acquired
Contentful has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Total Funding
$388.3M
7 rounds
Latest Valuation
$3B
Jul 28, 2021
Secondary Signals (Note: SetterVC does not verify the accuracy of these)
1 signalCompleted Salesforce's acquisition of Contentful (agreement announced June 1, 2026), folding it into Agentforce's content layer.
Private shares converted out via merger; no further secondary liquidity in the name.
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $388.3M across 7 rounds
Last updated 10-10-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jul 28, 2021 | Series F TechCrunch | $175M | $3B | Tiger Global Management |
| Jun 2020 | Series E | $80M | $0.55B | Sapphire Ventures |
| Dec 5, 2018 | Series D | $33.5M | — | Sapphire Ventures |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series E
$550M
Jun 2020
Contentful today
$3B
Jul 2021 · latest mark
Contentful multiple
5.5x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Leadership
Karthik Rau
Chief Executive Officer
Sascha Konietzke
Co-Founder & Chief Strategy Officer
Paolo Negri
Co-Founder & Chief Technology Officer
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Sanity
Headless CMS with real-time collaboration, customizable studio, and positioning as central 'Content Operating System'
Strapi
Leading open-source headless CMS with self-hosted and cloud deployment options, featuring AI-driven content model generation
Payload CMS
Open-source TypeScript-native headless CMS and application framework that runs inside Next.js; strong growth in adoption
Storyblok
Headless CMS with visual editing capabilities and component-based architecture for enterprise teams
Adobe Experience Manager
Enterprise content management and digital experience platform from Adobe
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