Cowboy is a Brussels-based connected e-bike maker that manufactures premium electric bicycles with integrated smart features including GPS tracking, theft alerts, crash detection, wireless phone charging, and adaptive power technology. The company targets urban riders seeking intelligent, sustainable transportation solutions.
Cowboy has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2017
Employees
100–250
Total Funding
$126M
5 rounds
Latest Valuation
$1B
Jan 27, 2022
ReBirth Group Holding completed majority-stake (80%) acquisition of Cowboy via EUR15M capital injection
Change of control; prior equity holders largely diluted/devalued in the restructuring
CEO and co-founder Adrien Roose departs Cowboy as part of ReBirth restructuring, no successor named
Leadership vacuum during post-acquisition integration; execution risk near-term
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $126M across 5 rounds
Last updated 08-19-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Sep 4, 2024 | Venture TechCrunch | $5.5M | — | Cypress Capital |
| Jan 27, 2022 | Series C TechCrunch | $80M | $1B | Exor, HCVC, Siam Capital |
| Jul 23, 2020 | Series B TechCrunch | $26M | $0.4B | Exor Seeds |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series A
$400M
Oct 2018
Cowboy today
$1B
Jan 2022 · latest mark
Cowboy multiple
2.5x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Kjell Fastré
Managing Director (Sales and Customer Service)
Oliver Barleben
Managing Director (Supply Chain, Manufacturing, Finance and Technology)
Tanguy Goretti
Cofounder, Board Member and Advisor (former CTO)
Competitor list is illustrative and may be incomplete, stale, or erroneous.
VanMoof
Dutch e-bike manufacturer offering connected electric bicycles with smart features, now acquired.
Riese & Müller
German premium e-bike and cargo bike manufacturer.
Stromer
Swiss premium connected e-bike brand.
Juiced Bikes
US-based electric bike manufacturer offering performance e-bikes.
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