Demyst (formerly DemystData) operates an external data management platform that enables banks, insurers, and other financial institutions to discover, evaluate, and deploy third-party data quickly and securely. Its Zonic orchestration platform streamlines access to hundreds of curated data providers across identity, income, business verification, and credit-risk categories, helping clients automate onboarding, KYC, fraud, and underwriting workflows. The company was acquired by Feedzai in April 2025.
Demyst has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2010
Employees
51–200
Total Funding
$43.5M
3 rounds
Total raised $43.5M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Growth round
Date
2021
Amount
$24M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| 2021 | Growth round | $24M | — | Not disclosed |
| August 2019 | Series C | $12.5M | — | MissionOG, Notion Capital |
| October 25, 2016 | Series B | $7M | — | MissionOG |
Mark Hookey
Co-Founder & CEO
Kevin Denberg
Co-Founder
Oliver Meyrick
Co-Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Experian
Global credit bureau and data services provider offering identity, fraud, and decisioning data to financial institutions.
Equifax
Consumer and commercial credit bureau providing data, analytics, and identity solutions for risk decisioning.
LexisNexis Risk Solutions
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Enigma
Data platform delivering verified business identity and SMB data for financial-services underwriting and onboarding.
Middesk
Business identity verification platform providing KYB data and onboarding workflows for financial institutions.
Socure
Digital identity verification and fraud prevention platform serving banks, fintechs, and government agencies.
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