Deserve
Deserve is a mobile-first, cloud-native credit card platform built on API-enabled architecture that allows partners including banks, fintech firms, and merchants to offer superior personalized cardholder experiences. The platform enables digital-first card application, activation, and digital wallet provisioning within minutes, supported by machine learning-driven underwriting and alternative data.
Acquired
Deserve has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
201–500
Total Funding
$379M
5 rounds
Funding
Total raised $379M across 5 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Debt facility
Date
May 11, 2022
Amount
$250M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 11, 2022 | Debt facility | $250M | — | Goldman Sachs |
| October 2021 | Series D | $50M | — | Mission Holdings, Goldman Sachs, Sallie Mae |
| 2019 | Series C | $50M | — | Goldman Sachs |
Prominent Investors
Leadership
Kalpesh Kapadia
Co-Founder & CEO
Rajan Annadurai
Chief Technology Officer
Henric Andersson
Chief Information Security Officer
Sweta Sarnot
Chief Financial Officer
Pradeep Kalla
Chief Credit Officer
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Brex
Virtual card provider for high-growth startups with comprehensive expense management, physical and virtual cards with no personal credit required.
Stripe Card
Corporate card offering from Stripe for early-stage companies with 1% base cash back and 2% on top categories.
Revolut
Business fintech platform offering virtual cards, spend management, and employee expense control with dashboard visibility.
Monzo
Digital banking and card platform for personal and business finance.
Ramp
Corporate spending platform offering expense management and virtual card solutions.
Extend
Virtual card and spend management platform for business expense control.
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.