Dia & Co is a New York-based online marketplace and styling service for plus-size women, founded in 2014 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert. The company operates dia.com, offering apparel in sizes 10-32 through subscription styling boxes, traditional e-commerce, and a multi-brand marketplace. In June 2022, Dia & Co acquired luxury plus-size retailer 11 Honoré, integrating its assortment into dia.com to expand into premium and luxury price points. In April 2024, Dia & Co was acquired by FullBeauty Brands, the plus-size retail group that owns legacy brands including Woman Within and Roaman's.
Dia&Co has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
51–200
Total Funding
$70M
3 rounds
Total raised $70M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series C
Date
November 15, 2018
Amount
$40M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| November 15, 2018 | Series C | $40M | — | Union Square Ventures |
| March 17, 2017 | Series B | $30M | — | Sequoia Capital |
| September 13, 2016 | Series A | Not disclosed | — | Sequoia Capital |
Nadia Boujarwah
Co-Founder & CEO
Lydia Gilbert
Co-Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Stitch Fix
Online personal styling service offering subscription clothing boxes including plus-size options.
Universal Standard
Size-inclusive direct-to-consumer fashion brand offering sizes 00-40.
ELOQUII
Plus-size fashion brand (acquired by Walmart 2018, later sold to FullBeauty Brands).
Torrid
Publicly traded plus-size fashion retailer.
Lane Bryant
Legacy plus-size women's apparel retailer.
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