Dyla Brands is a New York-based better-for-you beverage company founded in 2012 by Neel Premkumar. Its portfolio centers on powdered drink mixes and liquid water enhancers, including Stur (a natural water enhancer that grew into the #1 natural water enhancer brand in the U.S.), FORTO ready-to-drink coffee energy shots, and Happy Viking plant-based protein shakes (co-founded with tennis champion Venus Williams). Dyla sells more than 1.5 billion drink mix servings annually across 50,000+ retail doors. JAB Holding/Keurig Dr Pepper took a minority stake in 2017 and led a $20M growth round in 2019; KDP acquired the remaining stake in mid-2025 for $98M, folding Dyla's powdered drink mix and water enhancer business into KDP while founder Neel Premkumar retained control of Happy Viking.
Dyla Brands has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Employees
51–200
Total Funding
$118M
3 rounds
Latest Valuation
$0.1B
June 2, 2025
Total raised $118M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Acquisition (M&A exit)
Date
June 2, 2025
Amount
$98M
Valuation
$0.1B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 2, 2025 | Acquisition (M&A exit) | $98M | $0.1B | Keurig Dr Pepper |
| 2019 | Growth / capital round | $20M | — | Keurig Dr Pepper |
| 2017 | Strategic / KDP minority | Not disclosed | — | Keurig Dr Pepper |
Neel Premkumar
Founder & CEO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Liquid I.V.
Electrolyte hydration drink mix powder brand (owned by Unilever); a leading competitor in the powdered drink mix and hydration enhancer category with ~$900M revenue.
MiO
Liquid water enhancer brand owned by Kraft Heinz; direct category competitor to Stur in the liquid water enhancer space.
Crystal Light
Powdered drink mix brand owned by Kraft Heinz; legacy mainstream competitor in the powdered drink mix shelf.
LMNT
Direct-to-consumer electrolyte drink mix brand; functional hydration competitor with rapid growth in the powder mix segment.
Nuun
Electrolyte tablet and powder hydration brand (owned by Nestle Health Science); competitor in functional drink mixes.
Kodiak Cakes (5-hour Energy)
5-hour Energy (Living Essentials) is the dominant energy shot competitor to FORTO Coffee Shots in the ready-to-drink caffeine shot category.
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