Enjoy Technology was a mobile commerce and in-home retail platform founded by former Apple retail and J.C. Penney chief Ron Johnson. The company pioneered a 'Commerce at Home' model, dispatching trained Experts in branded vehicles to deliver, set up, activate and transfer data on premium consumer-electronics purchases (notably smartphones) bought from carrier and retail partners. Enjoy went public via a SPAC merger with Marquee Raine Acquisition Corp. on Nasdaq under ticker ENJY in October 2021, but missed revenue forecasts, ran out of capital, filed for Chapter 11 bankruptcy on June 30, 2022, and sold substantially all of its assets to Asurion, LLC for approximately $110 million in a sale that closed August 31, 2022.
Enjoy Technology has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Total Funding
$260M
4 rounds
Latest Valuation
$1.2B
April 28, 2021
Total raised $260M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
PIPE (SPAC private placement)
Date
April 28, 2021
Amount
$80M
Valuation
$1.2B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| April 28, 2021 | PIPE (SPAC private placement) | $80M | $1.2B | Not disclosed |
| August 27, 2019 | Late-stage / growth | $150M | $0.9B | Not disclosed |
| 2015 | Series B/C (interim rounds) | Not disclosed | — | Not disclosed |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Late-stage / growth
$0.9B
Aug 2019
Enjoy Technology today
$1.2B
Apr 2021 · latest mark
Enjoy Technology multiple
1.3x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Ron Johnson
Founder & CEO
Jonathan Mariner
Interim CEO (2022)
Fareed Khan
CFO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Asurion
Privately held device protection, tech support and in-home services giant that acquired Enjoy's assets in 2022 and now operates a similar in-home device support and trade-in model.
Best Buy (Geek Squad / In-Home Advisor)
Public consumer-electronics retailer whose Geek Squad and In-Home Advisor programs deliver setup, repair and consultation services in the home, the most direct retail-services analogue to Enjoy.
Apple Retail / Apple Genius Bar
Apple's own retail and service organization (the operation Ron Johnson originally built) provides setup, support and trade-in in-store and increasingly in-home, the benchmark experience Enjoy sought to bring to other brands.
HelloTech
On-demand in-home tech support and smart-home installation service competing for the same 'Genius Bar on wheels' use case Enjoy targeted.
Carrier retail operations (AT&T, Verizon, T-Mobile)
U.S. mobile carriers operate their own stores, kiosks and increasingly home-delivery channels for device sales and activation, the channel Enjoy was contracted to augment for partners such as Apple, AT&T and Rogers.
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