Fatherly is a New York-based digital media brand and lifestyle publisher that provides news, expert advice, product recommendations, and other resources for parents, with content tailored primarily to millennial fathers. Founded in April 2015 by Michael Rothman and Simon Isaacs, the site covers health, science, play, relationships, personal finance, gear, and parenting through articles, videos, podcasts, and content franchises. Fatherly was acquired by Some Spider Studios (parent of Scary Mommy) in March 2020, and Some Spider was itself acquired by Bustle Digital Group (BDG) in July 2021 in an all-stock deal valued at approximately $150 million. Fatherly now operates as part of BDG's portfolio of media brands.
Fatherly has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
11–50
Total Funding
$4M
1 rounds
Total raised $4M across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series A
Date
August 7, 2017
Amount
$4M
Valuation
—
Lead Investors
Michael Rothman
Co-Founder & CEO
Simon Isaacs
Co-Founder & Chief Content Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Scary Mommy
Digital parenting media brand targeting mothers; sister BDG property within Some Spider Studios.
The Dad
Digital media brand targeting fathers via humor and social-first content; sister BDG property within Some Spider Studios.
Parents (Dotdash Meredith)
Longstanding parenting publication owned by Dotdash Meredith, covering family, health, and child-rearing topics.
Romper
Millennial-focused parenting site owned by Bustle Digital Group; primarily geared toward mothers.
Babylist
Baby registry and parenting content platform that competes with parenting media for new-parent audiences.
What to Expect
Pregnancy and parenting digital media brand owned by Everyday Health Group (Ziff Davis).
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