FirstCry
FirstCry, operated by Brainbees Solutions Limited, is India's largest omnichannel retailer of mother, baby, and kids products. Founded in 2010 in Pune by Supam Maheshwari and Amitava Saha, the company operates a multi-channel platform spanning an online marketplace, a network of 900+ franchise and company-owned physical stores across India, and its own private-label brands (including BabyHug). FirstCry also operates internationally in the UAE and Saudi Arabia and owns preschool chain Globalbees and Intellitots. Brainbees Solutions completed its IPO on Indian exchanges (NSE/BSE) in August 2024, listing under the ticker FIRSTCRY.
Public Company
FirstCry is publicly traded
IPO'd on Aug 13, 2024
This company is no longer available on our private secondary market. Shares can be traded publicly under FIRSTCRY.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2010
Employees
6,000+
Total Funding
$1.63B
10 rounds
Last Private Valuation
$2.9B
Aug 13, 2024
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $1.63B across 10 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Aug 13, 2024 | IPO (NSE/BSE: BRAINBEES — Brainbees Solutions Ltd) | ~Rs 4,194 cr (~$500M total; fresh issue Rs 1,666 cr ~$200M + OFS Rs 2,528 cr) | $2.9B | Not disclosed |
| Jan 1, 2024 | Pre-IPO (primary + secondary) | $315M | $2B | TPG Capital, ChrysCapital, Premji Invest |
| Feb 1, 2020 | Series E extension / Late stage | $300M | $1.2B | SoftBank Vision Fund |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series E
$900M
Jan 2019
FirstCry today
$2.9B
Aug 2024 · latest mark
FirstCry multiple
3.2x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Supam Maheshwari
Co-Founder, Managing Director & CEO
Amitava Saha
Co-Founder
Prashant Jadhav
Co-Founder & Chief Technology Officer
Gautam Sharma
Group Chief Financial Officer
Bala Deshpande
Independent Director
Saloni Jain Rana
Non-Executive Director
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Hopscotch
Indian online fashion and lifestyle brand focused on kids' apparel and accessories, considered FirstCry's strongest direct online competitor.
Honasa Consumer (Mamaearth)
Listed Indian D2C personal care company (parent of Mamaearth, The Derma Co, Aqualogica) competing in baby skincare and personal care.
The Moms Co.
Gurgaon-based D2C brand offering toxin-free baby, mother, and personal care products; acquired by Good Glamm Group.
Mahindra Retail (Mom & Me / BabyOye)
Mahindra Group's specialty retail venture in baby and kids products, operating physical stores and online.
Amazon India / Flipkart
Horizontal e-commerce marketplaces with large baby and kids product categories that compete on assortment and price.
Reliance Retail (Hamleys / Reliance Trends Kids)
Indian retail conglomerate with growing presence in kids' toys and apparel through Hamleys and other formats.
FirstCry Investment FAQ
FirstCry FAQ
Yes, FirstCry is publicly traded under the ticker symbol FIRSTCRY on the NSE/BSE. The company went public in Aug 13, 2024.
FirstCry trades under the ticker symbol FIRSTCRY on the NSE/BSE. It began trading in Aug 13, 2024.
FirstCry (FIRSTCRY on the NSE/BSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker FIRSTCRY to place an order.
FirstCry went public in Aug 13, 2024 via ipo, with an offering valuation of approximately $2.9B. Brainbees Solutions Limited (parent of FirstCry) completed its IPO on Indian exchanges (NSE and BSE) on August 13, 2024. The IPO opened August 6, 2024, closed August 8, 2024 and was subscribed 12.22x. The issue raised approximately Rs 4,194 crore at a price band of Rs 440-465 per share. Shares listed at Rs 625 on BSE (a 34.4% premium) and Rs 651 on NSE (a 40% premium) versus the issue price of Rs 465. Market capitalization on listing day reached approximately Rs 35,865 crore (~$4.3B). The stock trades under the ticker FIRSTCRY (NSE) / FIRSTCRY.BO (BSE).
FirstCry raised $1.63B across 10 disclosed funding rounds prior to its public listing.
FirstCry was co-founded by Supam Maheshwari, Amitava Saha, and Prashant Jadhav in 2010.
FirstCry is headquartered in Pune, Maharashtra, India.
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