Flip is a social shopping platform whose app combines short-form video reviews from real shoppers with in-app purchasing, letting users discover products, shop brands, and earn cash rewards for watching, reviewing, and converting. Positioned as a community-driven, video-first commerce network across beauty and multiple consumer categories, Flip raised $144M in Series C funding in April 2024 at a roughly $1.05B valuation before ceasing operations in 2025.
Flip (California) has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2019
Employees
51–200
Total Funding
$232M
4 rounds
Latest Valuation
$1.05B
April 2, 2024
Total raised $232M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-03-2026
Latest Round
Type
Series C
Date
April 2, 2024
Amount
$144M
Valuation
$1.05B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| April 2, 2024 | Series C | $144M | $1.05B | Not disclosed |
| July 19, 2022 | Series B | $60M | $0.5B | WestCap |
| August 30, 2021 | Series A | $28M | — | Streamlined Ventures |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Series B
$0.5B
Jul 2022
Flip (California) today
$1.1B
Apr 2024 · latest mark
Flip (California) multiple
2.1x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Noor Agha
Founder & CEO
Jonathan Ellman
Co-Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
TikTok Shop
TikTok's in-app social commerce platform for video-based shopping and product discovery
Instagram Shopping
Instagram's native shopping features for product promotion and social commerce
Facebook Shops
Facebook's marketplace for businesses to list and sell physical goods in-platform
Shopify
E-commerce platform enabling independent brands to build their own online stores
YouTube Shopping
YouTube's video commerce features for shoppable video content
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.