Fluidtruck (legally Fluid Market, Inc.) was a Denver-based peer-to-peer commercial vehicle rental marketplace offering 24/7 mobile access to trucks, vans and SUVs for mid-mile and last-mile delivery operators. Founded in 2016 by James Eberhard and his sister Jenifer Snyder as Fluid Market (a community item-sharing platform), the company pivoted in 2019 to focus on business-grade truck sharing under the Fluid Truck brand. It raised $63M Series A in March 2021 led by Bison Capital, with Ingka Investments (IKEA) and Sumitomo Corporation of Americas participating. After mounting losses ($18.7M in FY2022, $20.6M in FY2023), a failed capital raise, and allegations of fund mismanagement, the board ousted co-founders Eberhard and Snyder in August 2024. The company filed Chapter 11 in the District of Delaware on October 16, 2024 and sold substantially all assets to Utah-based Kingbee Rentals via a Section 363 sale that closed December 20, 2024 for approximately $10M.
Fluidtruck has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2016
Employees
100+ at time of sale
Total Funding
$63M
1 rounds
Total raised $63M across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series A
Date
March 2, 2021
Amount
$63M
Valuation
—
Lead Investors
James Eberhard
Co-Founder, Former Chairman & CEO (ousted August 2024)
Jenifer Snyder
Co-Founder, Former Chief Legal Counsel (ousted August 2024)
Scott Avila
Interim CEO & Chief Restructuring Officer (2024)
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Kingbee Rentals
Utah-based commercial van rental provider for last-mile delivery; acquired substantially all of Fluidtruck's assets in December 2024 via Section 363 sale.
Bungii
Kansas City-based on-demand cargo delivery and pickup truck marketplace for last-mile and home delivery use cases.
GoShare
On-demand delivery and moving marketplace connecting users with pickup truck, cargo van, and box truck owners.
HyreCar
Carsharing marketplace renting vehicles to rideshare and delivery gig drivers (acquired by Holman in 2023).
U-Haul
Largest U.S. consumer and commercial truck rental operator; legacy competitor to peer-to-peer truck marketplaces.
Penske Truck Leasing
Major commercial truck rental and leasing provider serving fleet and last-mile delivery operators.
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