Fresh Direct

FreshDirect is a New York-based online fresh food grocer that delivered groceries directly to customers across the greater New York City tri-state area and, at its peak, parts of the Philadelphia metropolitan area and Washington, D.C. Launched in 2002 and operated out of a distribution hub and headquarters at Harlem River Yards in the Bronx, the company built direct relationships with suppliers, growers, and farmers to source produce, meat, fish, and specialty items, fulfilling orders from a refrigerated warehouse using automated order processing. FreshDirect was acquired by Ahold Delhaize and Centerbridge Partners in January 2021, then sold to Turkish rapid-delivery company Getir in November 2023. The business subsequently faced severe financial distress, repeated CEO turnover, and uncertainty following Getir's withdrawal from the U.S. market.