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GOAT

Culver City, CA, United States Consumer & Retail Private

GOAT Group is a leading online marketplace for sneakers, streetwear, luxury apparel and accessories operating through primary and secondary resale channels. The company operates a consignment-based platform with ship-to-verify authentication using machine learning and human expert review across 17 global authentication centers. GOAT Group houses four distinct brands: GOAT (consignment resale), Flight Club (retail consignment), alias (seller-to-seller resale), and Grailed (peer-to-peer marketplace for high-fashion sneakers and streetwear). With 50 million members, 1 million+ sellers, and presence in 170 countries, the platform facilitates authentic luxury goods exchange across sneakers, apparel, and accessories.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2015

Employees

1,000–1,200

Total Funding

$492.6M

7 rounds

Latest Valuation

$3.7B

June 24, 2021

Funding

Total raised $492.6M across 7 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Series F

Date

June 24, 2021

Amount

$195M

Valuation

$3.7B

Lead Investors

Park West Asset Management
DateRoundAmount RaisedValuationLead Investors
June 24, 2021 Series F $195M $3.7B Park West Asset Management
September 29, 2020 Series E $100M $1.75B D1 Capital Partners
February 7, 2019 Series D $100M Foot Locker

Funding by Round

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Valuation Trajectory

Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.

If you invested at:
1x 2x 2021 GOAT

Entry · Series E

$1.8B

Sep 2020

GOAT today

$3.7B

Jun 2021 · latest mark

GOAT multiple

2.1x

valuation uplift since first round

Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.

Prominent Investors

Park West Asset Management T. Rowe Price Associates. Franklin Templeton Adage Capital Management Ulysses Management

Leadership

  • Eddy Lu

    Co-founder and CEO

    LinkedIn
  • Daishin Sugano

    Co-founder

  • Lizzie Francis

    Chief Operating Officer

  • Yunah Lee

    Chief Financial Officer

  • Andrew Shin

    Chief Technology Officer

  • Sen Sugano

    Chief Brand Officer

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • StockX

    Peer-to-peer sneaker and luxury goods marketplace offering instant liquidity for secondary market trading with valuation of $3.8B.

  • Grailed

    Peer-to-peer marketplace for men's streetwear, fashion and sneakers. Acquired by GOAT Group in 2022 and operates as separate brand.

  • Depop

    Mobile-first peer-to-peer marketplace targeting Gen Z for fashion, sneakers and apparel resale.

  • Kicks Crew

    Sneaker marketplace and authentication service offering consignment-based resale.

  • Rally

    Digital marketplace for collectible sneakers and trading cards with fractional ownership model.

  • eBay

    General e-commerce marketplace with sneaker and apparel resale categories, charging 13% seller commission.

GOAT Investment FAQ

Public status and buying access

No. GOAT is a private company and does not have a public stock ticker or trade on a public stock exchange. Its shares are generally held by founders, employees, investors, and other private shareholders. Buyers and sellers may be able to transact in GOAT shares through private secondary transactions, but any transaction depends on share availability, buyer and seller agreement, transfer restrictions, company approval rights, and any applicable right of first refusal. There is no guarantee that GOAT will complete an IPO or other liquidity event.

Yes, it is sometimes possible to buy GOAT shares pre-IPO through private secondary transactions. This depends on finding a willing seller, company approval, and satisfying any transfer restrictions or rights of first refusal.

Buyers interested in buying GOAT shares on the secondary market typically do so through SetterVC and other secondary-market platforms, subject to eligibility requirements, share availability, transfer restrictions, and issuer approval. Buyers may need to satisfy sophistication, accreditation, institutional, platform, regulatory, or other eligibility requirements before participating. Once eligible, buyers may be able to view listings, make bids, and work with a licensed broker through the transaction process. Buyers should ensure they have appropriate legal and financial advisors guiding them before completing any transaction.

The company's latest round valuation was approximately $3.7B as of June 24, 2021. The latest round valuation is often used as one reference point in secondary-market pricing, but secondary prices may be above or below that valuation at any given time. Secondary pricing can shift significantly based on post-round conditions, such as changes in company performance, supply-demand dynamics, share class, transaction size, transfer restrictions, or broader market shifts. Any implied valuation from a past round should be confirmed with a broker or through live market listings before relying on it.

Valuation and funding

GOAT was most recently valued at approximately $3.7B as of June 24, 2021. This is a private valuation and may differ from secondary pricing. Secondary shares may trade above or below this mark based on various factors. SetterVC and Setter Capital does not verify the accuracy of these valuations. Buyers and sellers should always confirm current valuations before completing any transaction.

GOAT's valuation has changed over time based on funding rounds, tender offers, secondary-market indications, and other reported or collected valuation marks. GOAT's valuation moved from approximately $1.75B as of September 29, 2020 to approximately $3.7B as of June 24, 2021. This comparison reflects company-level valuation marks and does not represent realized investor returns. Secondary-market prices may differ from these valuations based on share class, transaction size, transfer restrictions, supply and demand, company performance, and broader market conditions. SetterVC and Setter Capital does not verify the accuracy or completeness of valuation data, and buyers and sellers should confirm current information before relying on it.

GOAT's latest disclosed funding round was a Series F round in June 24, 2021. The round raised approximately $195M at an approximately $3.7B valuation, with Park West Asset Management listed as disclosed lead or major investors. Primary funding rounds are different from secondary transactions: in a primary round, capital goes to the company, while in a secondary transaction, investors buy existing shares from current shareholders. Funding-round data reflects publicly reported or collected information and may be incomplete. The latest round valuation should be confirmed before it is used as a pricing reference.

GOAT has raised approximately $492.6M in disclosed funding across 7 rounds. These figures reflect primary capital raised by the company and do not include every possible secondary transaction, undisclosed round, debt facility, or private transfer. Reported funding totals can change as new rounds are announced or older round details are corrected. Eligible users can use SetterVC to track GOAT's funding history alongside private-market activity where available.

GOAT's disclosed investors include Park West Asset Management, T. Rowe Price Associates., Franklin Templeton, Adage Capital Management and Ulysses Management. Investor lists are based on public reporting, company announcements, and collected funding-round data, and may be incomplete. Participation in a prior funding round does not mean those investors are currently buying or selling shares. On SetterVC, eligible users can review GOAT's funding history, valuation history, and private-market activity alongside other venture-backed companies.

Market context

GOAT's most-cited competitors include StockX, Grailed, Depop, Kicks Crew, Rally and eBay. Investors often compare these companies by sector, product focus, valuation, funding raised, growth signals, investor base, and private-market activity.

Secondary-market demand for GOAT shares can be affected by company performance, revenue growth, profitability, funding history, valuation, investor interest, sector momentum, public-market conditions, expected timing of a liquidity event, and the availability of shares for sale. Demand can also be affected by transfer restrictions, company approval rights, right of first refusal processes, limited information, and the price expectations of buyers and sellers. Strong demand does not guarantee strong pricing, liquidity, or investment returns. Weak demand does not necessarily reflect the company's long-term prospects. Demand signals should not be treated as a recommendation or prediction of investment performance. Buyers and sellers should treat demand signals as informational and conduct their own diligence before transacting.

Selling and transaction mechanics

Sellers often rely on intermediaries and platforms, such as SetterVC and other secondary-market platforms, to identify potential buyers. The exact process varies by company and transaction, but sellers often begin by confirming their ownership, desired price, transferability, and any company approval or notice requirements. If the seller agrees with a buyer on acceptable price and terms, the company may need to be notified through a share transfer notice or similar process. If a right of first refusal, company approval right, or other transfer restriction applies, the seller may need to wait until that process is completed. The parties may then execute a purchase and sale agreement, complete required transfer documentation, and close if all required conditions are satisfied. Sellers should always seek proper legal and financial advice before completing the transaction.

Yes, current and former GOAT employees, early investors, and other existing shareholders may be able to sell vested shares before an IPO through a private secondary sale. This is not automatic; it depends on whether the shareholder has transferable shares, whether there is buyer demand, and whether the company's governing documents permit the transfer. Many companies require prior notice, company approval, or a right of first refusal before shares can be sold. Sellers should also seek proper legal and financial advice before proceeding.

A GOAT secondary transaction usually involves an existing shareholder selling shares to a buyer before a public listing. The buyer and seller typically agree on price, number of shares, share class, and closing conditions. The seller may then need to notify GOAT through a share transfer notice or similar process. If GOAT or existing investors have approval rights, transfer restrictions, or a right of first refusal, those steps may need to be completed before the transfer can close. The parties typically enter into a purchase and sale agreement, complete any required transfer documentation, and close only if the necessary conditions are satisfied. Timing and certainty can vary by company and transaction.

In most private secondary transactions, parties commonly use a purchase and sale agreement that outlines price, terms, and conditions. They may also use share transfer documentation, often a stock transfer notice, share transfer notice, transfer instruction, or similar document, along with any required company approval or right of first refusal materials. Proof of ownership, such as a cap table entry, share certificate, brokerage statement, issuer confirmation, or administrator confirmation, may also be important. Buyers often request recent company financials, but private companies may limit disclosure. Since every deal varies, buyers and sellers should consult legal and financial advisors to understand which documents are needed.

Risk, diligence, and investor caution

Buying GOAT shares pre-IPO is risky. Shares are illiquid, no IPO or liquidity event is guaranteed, valuations can change, transfers may require company approval, and private companies may provide limited financial disclosure. Be prepared for total loss. SetterVC and Setter Capital do not provide due diligence, legal, tax, accounting, valuation, or investment advice. Buyers must conduct their own due diligence, verify information, and seek independent legal and investment advice before proceeding.

Private secondary shares are typically illiquid. Unlike public stocks, there is no active public market, so selling them can be difficult and time-consuming. Sales depend on finding a willing buyer and often require company approval. Investors should be prepared to hold the shares for an extended period, with no guarantee of a future sale. Always assess your need for liquidity before investing.

SetterVC and Setter Capital do not provide due diligence, legal, tax, accounting, valuation, or investment advice. Buyers must conduct their own due diligence, including verifying ownership, transferability, legal structure, company approval, and assessing the company's prospects. SetterVC and Setter Capital do not provide advice on whether an investment is good, what price to pay, or what the best bid or ask is. SetterVC and Setter Capital may share documents in some circumstances, but it does not guarantee their accuracy or completeness. Due diligence is essential. Seek legal and investment advice as needed.

Before buying GOAT shares, a buyer should try to review the share class, price per share, implied valuation, transfer restrictions, ROFR process, company approval rights, seller ownership evidence, recent financing or tender-offer information, available financial information, information rights, resale restrictions, tax considerations, and expected liquidity paths. Not all information may be available for a private company. Buyers should confirm available diligence, process details, and information needs with their own legal, tax, and investment advisers.

SPVs carry risks. Examples include the need to confirm the company allows SPV-based transfers, verify that the SPV truly owns the shares or interests it claims to own, and ensure it has not sold more interests than it holds. Due diligence is essential. Seek legal and investment advice as needed.

Forward contracts carry risks. Examples include the seller refusing to transfer the shares at the future date, even if the seller owns them, the seller going bankrupt with creditors claiming the shares, or the seller committing the same shares to multiple parties. Due diligence is essential. Seek legal and investment advice as needed.

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