Granify is an AI-driven e-commerce contextualization platform that helps enterprise retailers increase online conversion rates and sales. Founded in 2011 in Edmonton, Alberta by CEO Jeff Lawrence, Granify's software analyzes thousands of in-session shopper behavioral and contextual signals to identify key moments in each shopper's journey and surface tailored content (social proof, inventory levels, pricing, customized offers) without using personally identifiable information. The company was acquired by Bazaarvoice on December 5, 2023, and now operates as part of Bazaarvoice's Contextual Commerce product within its full-funnel e-commerce suite.
Granify has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2011
Employees
11–50
Total Funding
$8.82M
2 rounds
Total raised $8.82M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 05-21-2026
Latest Round
Type
Series A
Date
May 26, 2015
Amount
$7M USD (CAD $9M reported)
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 26, 2015 | Series A | $7M USD (CAD $9M reported) | — | Valar Ventures |
| November 6, 2013 | Seed | $1.5M | — | Valar Ventures |
Jeff Lawrence
Founder & CEO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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