GreenPark Sports

Santa Monica, CA Consumer / Sports Tech Acquired

GreenPark Sports was a gamified sports fan engagement platform that built a free-to-play mobile community where sports and esports fans created avatars, competed in mini-games and prediction challenges against rival fanbases, and battled to become the 'Best Fans' of their league and season. Founded in 2018, the company struck partnerships with the NBA, LaLiga, MLS, and Riot Games to layer playable fan experiences on top of live sporting events. In March 2026, substantially all of GreenPark's IP (including its core technology and the ForKeeps mobile game) was acquired by London-based social sports gaming startup Joa, with CEO Tony Grillo joining Joa as a senior advisor.

Acquired

GreenPark Sports has been acquired

Acquired by Joa March 17, 2026

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2018

Employees

10–20

Total Funding

$53.5M

3 rounds

Funding

Total raised $53.5M across 3 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Series B

Date

October 22, 2021

Amount

$31M

Valuation

Lead Investors

Terraform Capital
DateRoundAmount RaisedValuationLead Investors
October 22, 2021 Series B $31M Terraform Capital
December 2, 2020 Series A $14M Galaxy Interactive
October 21, 2019 Seed $8.5M Sapphire Sport, SignalFire

Leadership

  • Tony Grillo

    CEO (through 2026 acquisition); Senior Advisor at Joa

  • Ken Martin

    Co-founder

    LinkedIn
  • Chad Hurley

    Co-founder

  • Nick Swinmurn

    Co-founder

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Joa

    London-based social sports gaming startup launching a web-based interactive Live Link platform layering free-to-play game loops over live sports; acquired GreenPark's IP in March 2026.

  • Sleeper

    Social fantasy sports and prediction platform with fan communities, mini-games, and league-based engagement, competing for casual fan attention.

  • Buzzer

    Mobile sports engagement and micro-content app delivering bite-sized live sports moments and pay-per-view access to engage casual fans.

  • FanDuel

    Flutter-owned daily fantasy sports and sportsbook platform with deep fan engagement, prediction games and free-to-play contests around live events.

  • DraftKings

    Public DFS and sportsbook operator running free-to-play contests, fan prediction games and interactive sports entertainment products.

  • Mythical Games

    Blockchain-based sports and entertainment gaming studio (NFL Rivals, FIFA Rivals) whose co-founder Rudy Koch went on to launch Joa.

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Data collected with AI, which can make mistakes. Please double-check this information.