Grove Collaborative
Grove Collaborative is a leading sustainable direct-to-consumer e-commerce company that creates and curates environmentally-friendly household and personal care products. The company operates as a Certified B Corporation focused on reducing plastic waste and promoting sustainable living through subscription-based delivery, retail partnerships (Target, Kohl's, Meijer), and proprietary brands. Grove sources from vetted sustainable brands and manufactures its own Grove Co. branded products with a commitment to becoming 100% plastic-free by 2025.
Public Company
Grove Collaborative is publicly traded
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2012
Total Funding
$381.7M
6 rounds
Latest Valuation
$1.5B
June 16, 2022
Funding
Total raised $381.7M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
SPAC (de-SPAC)
Date
June 16, 2022
Amount
$50M
Valuation
$1.5B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 16, 2022 | SPAC (de-SPAC) | $50M | $1.5B | Virgin Group Acquisition II |
| December 2020 | Series E | $125M | $1.32B | Not disclosed |
| September 2019 | Series D | $150M | $1B | Lone Pine Capital, General Atlantic, Glynn Capital |
Funding by Round
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation Trajectory
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Series D
$1B
Sep 2019
Grove Collaborative today
$1.5B
Jun 2022 · latest mark
Grove Collaborative multiple
1.5x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Leadership
Jeff Yurcisin
Chief Executive Officer
Tom Siragusa
Chief Financial Officer
Keith Davey
Chief Technology Officer
Scott Giesler
Chief Legal Officer and Secretary
Stuart Landesberg
Co-Founder and Executive Chairman
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Who Gives a Crap
Sustainable subscription toilet paper and paper products company using bamboo and recycled materials
Method/Mrs. Meyer's (SC Johnson)
Sustainable cleaning products company leveraging mass retail distribution; undercuts Grove on price
Seventh Generation
Environmentally-friendly household products company founded 1988; now owned by Unilever
Target's Everspring
Target's private label eco-certified brand offering competitive pricing at 15-25% discount to Grove
Blueland
Direct competitor with tablet refill model reducing shipping weight and carbon footprint
ECOS
Sustainable personal care and home products brand focused on laundry, dish soap, and pet care
Grove Collaborative Investment FAQ
Grove Collaborative FAQ
Grove Collaborative completed a SPAC merger with Virgin Group Acquisition Corp. II on June 17, 2022, becoming a publicly-traded company on the NYSE under ticker GROV with initial valuation of $1.5B. The company raised approximately $413M in total transaction proceeds including a $165M PIPE investment.
Grove Collaborative shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
Grove Collaborative had a valuation of approximately $1.5B at the time of its public offering. Current market capitalization fluctuates with the share price.
Grove Collaborative raised $381.7M across 6 disclosed funding rounds prior to its public listing.
Grove Collaborative was founded by Stuart Landesberg in 2012.
Grove Collaborative is headquartered in San Francisco, CA.
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