Gruns (stylized Grüns) is a direct-to-consumer nutrition brand selling daily multi-gummy packs that combine 20+ vitamins, minerals and plant-based ingredients per serving. Founded in 2023 by Chad Janis, it built a viral TikTok and Instagram following with subscription gummies for adults and kids (Grüns Kids), ships roughly 10 million gummies a day, has surpassed one million customers, and moved from D2C into mass retail (Target, Walmart, Costco, Sam's Club, Sprouts). Unilever completed its acquisition on 1 June 2026 — 80% of the shares for EUR 767 million — and Grüns now sits in Unilever Wellbeing under founder-CEO Chad Janis.
Gruns has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2023
Employees
51–200
Total Funding
$63.91M
5 rounds
Latest Valuation
$0.5B
May 1, 2025
Closed $1.2B Unilever acquisition of Gruns effective June 1, 2026; Gruns now part of Unilever Wellbeing
Deal closed -- no further secondary liquidity event pending; equity converted via acquisition
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $63.91M across 5 rounds
Last updated 08-29-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 2025 | Series B The Information | $35M | $0.5B | Headline |
| Apr 4, 2025 | Series A | $10M | — | |
| Aug 15, 2024 | Debt | $11.1M | — |
Chad Janis
Founder & CEO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
AG1 (Athletic Greens)
Daily greens powder with 75+ ingredients; the category-defining premium subscription greens brand and Gruns's most-cited direct comparison.
Ritual
D2C subscription multivitamin brand with adult and kids lines; competes for the same wellness-focused subscription customer.
SmartyPants Vitamins
Family-focused gummy multivitamin brand (Unilever-owned) with adult and children's gummies sold in mass retail.
Olly
Mass-market gummy supplement brand owned by Unilever covering vitamins, sleep, mood, and wellness.
Hiya Health
D2C children's chewable multivitamin subscription brand; direct competitor for the Grüns Kids segment.
Live it Up (Super Greens)
D2C greens powder subscription brand frequently benchmarked against Gruns and AG1 in the convenience-greens category.
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