HelloFresh Group

Berlin, Germany Consumer Cyclical Public

HelloFresh SE is a Germany-based meal kit provider headquartered in Berlin that offers personalized, home-delivered meal solutions across multiple markets worldwide. The company provides meal kits, add-on products including soups, desserts, bakery products, and salads, as well as ready-to-eat meals and other products. HelloFresh operates globally including operations in the United States, Canada, and other international markets.

Public Company

HelloFresh Group is publicly traded

IPO'd on Nov 2, 2017

HFG FSE

This company is no longer available on our private secondary market. Shares can be traded publicly under HFG.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2011

Employees

10,000+

Total Funding

$366.6M

6 rounds

Last Private Valuation

$2.08B

Dec 20, 2016

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
Fundraise Recent EUR 350m senior unsecured notes, 5.5% coupon, maturing 8 July 2031 2026-07-01

HelloFresh SE priced its debut corporate bond on 1 July 2026: EUR 350m senior unsecured notes, 5.5% coupon, due July 2031, for refinancing and general corporate purposes.

Extends and diversifies the maturity profile ahead of a EUR 72.8m term-loan tranche due June 2027.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $366.6M across 6 rounds

Last updated 09-20-2026

DateRoundAmount RaisedValuationLead Investors
Dec 20, 2016 Series G $88M $2.08B
Sep 16, 2015 Series F TechCrunch $84.7M $2.9B Baillie Gifford
Feb 6, 2015 Series E TechCrunch $126M — Rocket Internet, Insight Venture Partners

Valuation Trajectory

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

$2B 2016 HelloFresh Group

Entry · Series F

$2.9B

Sep 2015

HelloFresh Group today

$2.1B

Dec 2016 · latest mark

HelloFresh Group multiple

0.7x

valuation uplift since first round

Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.

Leadership

  • Dominik Richter

    Group CEO and Co-Founder

  • Fabien Simon

    Chief Financial Officer

  • Edward Boyes

    Chief Business Officer

  • Assaf Ronen

    Chief Operating Officer

  • John H. Rittenhouse

    Chairman of the Supervisory Board

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Blue Apron

    Meal kit service founded in 2012; Blue Apron now offers à la carte ordering, one-pan dinners, family-friendly options, and pre-made high-protein meals

  • EveryPlate

    Budget-friendly meal kit service owned by HelloFresh Group; focuses on simple comfort food recipes with options up to 56% cheaper than competitors

  • Green Chef

    Organic meal kit service owned by HelloFresh Group; specializes in organic meal options

  • Factor

    Ready-to-eat meal delivery service owned by HelloFresh Group; provides prepared meals

HelloFresh Group Investment FAQ

HelloFresh Group FAQ

Yes, HelloFresh Group is publicly traded under the ticker symbol HFG on the FSE. The company went public in Nov 2, 2017.

HelloFresh Group trades under the ticker symbol HFG on the FSE. It began trading in Nov 2, 2017.

HelloFresh Group (HFG on the FSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker HFG to place an order.

HelloFresh Group went public in Nov 2, 2017 via ipo, with an offering valuation of approximately $2.08B. HelloFresh Group completed its initial public offering on the Frankfurt Stock Exchange (FSE) on November 2, 2017, priced at EUR 10.25 per share, raising approximately EUR 350 million. The IPO valued the company at EUR 1.7 billion, significantly surpassing its main competitor Blue Apron at the time.

HelloFresh Group raised $366.6M across 6 disclosed funding rounds prior to its public listing.

HelloFresh Group was founded by Dominik Richter in 2011.

HelloFresh Group is headquartered in Berlin, Germany.

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