Holisto (formerly Splitty) is an Israeli AI-driven travel technology platform and hotel rate aggregator. The company's proprietary Split & Match technology deconstructs and reconstructs booking options across multiple inventory sources (OTAs, GDSs, wholesalers, and hotel operators) to assemble more affordable and personalized hotel stay packages. Holisto also provides a white-label booking engine used by partners including Trivago (powering trivago Book & Go). Founded in 2015 by Eran Shust, Avi Wortzel, and Dr. Shay Horovitz, Holisto was acquired by Trivago N.V. on July 31, 2025.
Holisto has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
200–250
Total Funding
$19.15M
4 rounds
Total raised $19.15M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Strategic / Minority
Date
July 30, 2024
Amount
$10M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| July 30, 2024 | Strategic / Minority | $10M | — | Trivago |
| October 10, 2021 | Venture | — | — | |
| April 15, 2019 | Series A | $6.75M | — | Fosun RZ Capital |
Eran Shust
Co-Founder & CEO
Avi Wortzel
Co-Founder & CTO
Shay Horovitz
Co-Founder & Chief Research Officer
Omer Granot
Chief Revenue Officer
Matteo Quintavalle
SVP Supply Partnership
Ronit Shahaf
VP Finance
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Hopper
Mobile-first travel booking platform offering hotels, flights, and price-prediction tools targeting younger travelers.
HotelTonight
Hotel booking service focused on last-minute and discounted stays (owned by Airbnb).
Hotelmize
AI-powered B2B platform that automates hotel rate optimization and rebooking for travel agencies and OTAs.
Mondee
Travel technology platform providing booking, content, and fintech services to travel agencies and consumers.
Booking.com
Global online travel agency offering hotel, flight, car, and experience bookings (subsidiary of Booking Holdings).
Expedia Group
Global online travel marketplace operating Expedia, Hotels.com, Vrbo, and Trivago (parent of Trivago).
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