Honk (HONK Technologies) is a Los Angeles-based on-demand roadside assistance and towing platform. Founded in 2014 by Corey Brundage, the company connects motorists with a national network of more than 75,000 independent tow operators and light-duty service technicians, offering towing, jump starts, tire changes, fuel delivery, lockout, and accident management. Honk sells primarily B2B to insurers, automotive OEMs, fleets, and used-car retailers, providing a cloud platform that replaces legacy call-center dispatch with mobile-first, GPS-enabled, transparent-pricing workflows. In April 2026, Frontenac recapitalized the company and combined it with add-on acquisition CurbsideSOS, installing former Grubhub CEO Adam DeWitt as CEO and Matt Maloney as Chairman.
Honk has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
101–250
Total Funding
$32.9M
3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $32.9M across 3 rounds
Last updated 05-21-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jun 26, 2018 | Series B TechCrunch | $18M | — | Altpoint Ventures |
| Mar 26, 2015 | Series A | $12M | — | Altpoint Ventures |
| Nov 20, 2014 | Seed | $1.8M | — |
Adam DeWitt
CEO
Matt Maloney
Chairman
Eric Ferguson
COO
Morgan Hughes
CFO
Corey Brundage
Founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Urgently
On-demand digital roadside assistance platform serving insurers, OEMs, and fleets. Was acquired by Agero in March 2026.
Agero
Leading traditional enterprise roadside assistance and connected-vehicle services provider; acquired Urgently in 2026.
Swoop (Agero)
Cloud-based dispatch and roadside management platform, now owned by Agero, competing for OEM and insurer enterprise contracts.
AAA
Membership-based incumbent roadside assistance provider with 60M+ members; primary B2C alternative.
Cross Country Motor Club (Allstate)
Traditional enterprise roadside assistance provider owned by Allstate, serving insurers and OEMs.
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