Hootsuite
Hootsuite is an AI-powered social media management platform that enables businesses to manage, schedule, publish, and analyze content across multiple social networks including Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. The platform serves over 18 million users across 175+ countries and generated approximately $350M in revenue.
Acquired
Hootsuite has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2008
Employees
1,000+
Total Funding
$293.7M
5 rounds
Latest Valuation
$140B
March 20, 2023
Funding
Total raised $293.7M across 5 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series C
Date
September 25, 2014
Amount
$60M
Valuation
$127B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| March 20, 2023 | Late Stage VC / Venture Debt | $16.8M | — | Not disclosed |
| September 25, 2014 | Series C | $60M | $127B | Fidelity Investments |
| August 1, 2013 | Series B | $165M | $127B | Insight Venture Partners |
Funding by Round
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation Trajectory
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Seed
$100.3B
Jan 2010
Hootsuite today
$127B
Sep 2014 · latest mark
Hootsuite multiple
1.3x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Leadership
Ryan Holmes
Founder & Interim CEO
Dave Wynne
Chief Financial Officer
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Sprout Social
Founded 2010. Social media management platform with advanced reporting, social CRM, team collaboration, and social listening capabilities. Plans start at $249/month.
Buffer
Social media scheduling and publishing tool for Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Free plan available with paid plans starting from $6/month per channel.
HubSpot
Integrated CRM platform with social media management capabilities, enabling businesses to track and manage social interactions within customer relationship context.
Later
Social media scheduling platform with emphasis on visual content and Instagram optimization. Features Visual Planner for drag-and-drop media layout.
SocialBee
Social media management tool for content scheduling, publishing, and analytics across multiple platforms.
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