Hootsuite
Hootsuite is an AI-powered social media management platform that enables businesses to manage, schedule, publish, and analyze content across multiple social networks including Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. The platform serves over 18 million users across 175+ countries and generated approximately $350M in revenue.
Acquired
Hootsuite has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2008
Employees
1,000+
Total Funding
$293.7M
5 rounds
Latest Valuation
$0.75B
Sep 25, 2014
Secondary Signals
2 signalsHootsuite trades on multiple pre-IPO secondary venues; widely listed.
Secondary supply available; pricing largely indicative due to absence of fresh primary.
Hootsuite valuation historically pegged at ~$1B from $284M raised; no fresh priced primary in 12 months.
Highly stale valuation; private secondary likely deep discount vs. 2014-era peak.
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $293.7M across 5 rounds
Last updated 08-24-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Mar 20, 2023 | Late Stage VC / Venture Debt | $16.8M | — | Not disclosed |
| Sep 25, 2014 | Series C Fortune | $60M | $0.75B | Fidelity Investments |
| Aug 1, 2013 | Series B TechCrunch | $165M | — | Insight Venture Partners |
Leadership
Ryan Holmes
Founder & Interim CEO
Dave Wynne
Chief Financial Officer
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Sprout Social
Founded 2010. Social media management platform with advanced reporting, social CRM, team collaboration, and social listening capabilities. Plans start at $249/month.
Buffer
Social media scheduling and publishing tool for Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Free plan available with paid plans starting from $6/month per channel.
HubSpot
Integrated CRM platform with social media management capabilities, enabling businesses to track and manage social interactions within customer relationship context.
Later
Social media scheduling platform with emphasis on visual content and Instagram optimization. Features Visual Planner for drag-and-drop media layout.
SocialBee
Social media management tool for content scheduling, publishing, and analytics across multiple platforms.
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