Huel is a British direct-to-consumer brand that produces plant-based, nutritionally complete food, snacks, drinks and supplements. Founded in 2014 by Julian Hearn and nutritionist James Collier, its products span powdered meals, ready-to-drink shakes, hot & savoury meals, bars and greens supplements made from oats, rice and pea protein, flaxseed, coconut oil MCTs and added vitamins and minerals. Huel built an omnichannel business anchored in a D2C subscription model across the UK, Europe and the US, and passed GBP 200 million in revenue for the year to 31 July 2024. Danone completed its acquisition of Huel in September 2026.
Huel has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2014
Employees
201–500
Total Funding
$50M
3 rounds
Latest Valuation
$0.56B
Nov 30, 2022
Danone completed its acquisition of Huel on 4 September 2026, consolidating the brand from 1 September after CMA clearance
Huel is now a Danone subsidiary; Highland Europe and Morgan Stanley 1GT exited, ending its venture-backed phase
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $50M across 3 rounds
Last updated 09-18-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Nov 2023 | Growth equity (Morgan Stanley 1GT) | Not disclosed | — | Morgan Stanley Investment Management (1GT climate strategy) |
| Nov 30, 2022 | Series B TechCrunch | $24M | $0.56B | Highland Europe |
| Oct 4, 2018 | Series A | $26M | $0.29B | Highland Europe |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series A
$286M
Oct 2018
Huel today
$560M
Nov 2022 · latest mark
Huel multiple
2.0x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
James McMaster
Chief Executive Officer
Julian Hearn
Founder & Chief Marketing Officer
James Collier
Co-Founder & Head of Nutrition
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.