Ibotta is a Denver-based performance marketing technology company that delivers digital promotions and cash-back rewards on consumer packaged goods purchases. It operates the Ibotta Performance Network (IPN), a third-party network powering rewards programs for major publishers and retailers such as Walmart, Dollar General, Family Dollar, and Schnucks, as well as its direct-to-consumer mobile app and website. Brands pay Ibotta on a pay-per-sale (cost-per-action) basis, with consumers receiving cash back for buying participating products. The company went public on the NYSE in April 2024 under the ticker IBTA in what was the largest technology IPO in Colorado history.
Ibotta is publicly traded
IPO'd on April 18, 2024
This company is no longer available on our private secondary market. Shares can be traded publicly under IBTA.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2011
Employees
700–900
Total Funding
$67.9M
5 rounds
Last Private Valuation
$1B
August 2019
Total raised $67.9M across 5 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series D
Date
August 2019
Amount
Not disclosed
Valuation
$1B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| August 2019 | Series D | Not disclosed | $1B | Koch Disruptive Technologies |
| July 25, 2017 | Series C-1 | Not disclosed | — | GGV Capital |
| October 2015 | Series C | $40M | — | Jim Clark |
Bryan Leach
Founder, Chairman & CEO
Matt Puckett
Chief Financial Officer
Kane McCord
Chief Operating Officer
Luke Swanson
Chief Technology Officer
Chris Riedy
Chief Revenue Officer
Valarie Sheppard Daspit
Chief People Officer
Brian Shapiro
Chief Legal Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Fetch Rewards
Receipt-scanning consumer rewards app offering points on any purchase, redeemable for gift cards; closest direct competitor to Ibotta's D2C app.
Rakuten Rewards
Online cash-back portal owned by Rakuten Group offering rebates at 3,500+ online retailers including Amazon, Walmart and Booking.com.
Honey (PayPal)
Browser-extension coupon and cash-back tool acquired by PayPal in 2020 that auto-applies promo codes at checkout for online shoppers.
Checkout 51
Receipt-based grocery and gas cash-back app operated by Quotient/Neptune Retail Solutions; weekly CPG rebate offers.
Upside (GetUpside)
Cash-back app focused on gas, grocery and restaurants using personalized offers funded by participating merchants.
Inmar Intelligence
CPG promotions and digital coupons provider offering performance-based digital incentives to brands and retailers; direct competitor to the Ibotta Performance Network.
Yes, Ibotta is publicly traded under the ticker symbol IBTA on the NYSE. The company went public in April 18, 2024.
Ibotta trades under the ticker symbol IBTA on the NYSE. It began trading in April 18, 2024.
Ibotta (IBTA on the NYSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker IBTA to place an order.
Ibotta went public in April 18, 2024 via ipo, with an offering valuation of approximately $1B. Ibotta completed its IPO on April 18, 2024, listing on the NYSE under the ticker symbol IBTA. The company priced 6,560,700 shares at $88.00 (above the $76-84 range), raising approximately $577M in gross proceeds (with $220M to Ibotta and the remainder to selling stockholders). The offering valued the company at approximately $2.67B on a basic share count and roughly $3B fully diluted. It was the largest technology IPO in Colorado history.
Ibotta raised $67.9M across 5 disclosed funding rounds prior to its public listing.
Ibotta was founded by Bryan Leach in 2011.
Ibotta is headquartered in Denver, Colorado, USA.
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