Infosum

Basingstoke, United Kingdom Data & Analytics Acquired

InfoSum is a UK-based data collaboration platform that enables companies to connect and analyze customer data across organizational boundaries without moving or sharing the underlying data. Its patented 'non-movement' technology powers decentralized data clean rooms used by advertisers, publishers, broadcasters, and brands for audience matching, measurement, and activation. Founded in 2015 by Nick Halstead (formerly of DataSift), InfoSum was acquired by WPP in April 2025 and integrated into GroupM (now WPP Media) as the foundational data layer of the WPP Open platform.

Acquired

Infosum has been acquired

Acquired by WPP plc April 3, 2025 Undisclosed (reports ranged ~$63M to ~$150M)

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2015

Employees

51–200

Total Funding

$88.1M

4 rounds

Latest Valuation

$0.36B

August 17, 2021

Funding

Total raised $88.1M across 4 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 05-21-2026

Latest Round

Type

Series B

Date

August 17, 2021

Amount

$65M

Valuation

Lead Investors

Chrysalis Investments
DateRoundAmount RaisedValuationLead Investors
August 17, 2021 Series B $65M Chrysalis Investments
September 2020 Series A $15.1M Upfront Ventures, IA Ventures
September 2017 Seed $5M

Leadership

  • Lauren Wetzel

    CEO

  • Nick Halstead

    Founder

  • Brian Lesser

    Executive Chairman

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • LiveRamp

    Public data connectivity platform; acquired clean-room rival Habu in 2024.

  • Snowflake Data Clean Rooms

    Clean room offering built on Snowflake's Data Cloud following its Samooha acquisition.

  • AWS Clean Rooms

    Amazon's managed clean room service for multi-party SQL analytics within AWS.

  • Decentriq

    Swiss confidential-computing-based data clean room platform.

  • Optable

    Data collaboration and clean room platform focused on publishers and advertisers.

  • Habu (LiveRamp)

    Cross-cloud data clean room software acquired by LiveRamp in 2024.

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