Internet Brands is an El Segundo, California-based digital media, marketing services, and software company that operates online media, community, e-commerce, and SaaS businesses across vertical markets including health, legal, automotive, and home/travel. Originally incorporated in Delaware in October 1998 as CarsDirect.com, Inc., the company renamed itself Internet Brands, Inc. in 2005 to reflect its broader multi-vertical strategy. After an IPO on NASDAQ in November 2007 under ticker INET, it was taken private by Hellman & Friedman in 2010 for approximately $640 million, then acquired by KKR in 2014 for $1.1 billion. KKR remains the majority investor following a 2022 multibillion-dollar recapitalization at a valuation of more than $12 billion that brought in Warburg Pincus as a new investor alongside Temasek. The company's portfolio of consumer brands and SaaS platforms includes WebMD, Medscape, Avvo, Martindale-Hubbell, Nolo, FindLaw, CarsDirect, and Fodor's Travel, collectively serving over 250 million monthly visitors.
Internet Brands is publicly traded
IPO'd on November 16, 2007
This company is no longer available on our private secondary market. Shares can be traded publicly under INET.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
1998
Employees
6,000–7,500
Total Funding
Undisclosed (PE-backed)
1 rounds
Last Private Valuation
$12B
July 19, 2022
Total raised Undisclosed (PE-backed) across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Recapitalization
Date
July 19, 2022
Amount
Multibillion-dollar recapitalization
Valuation
$12B
Lead Investors
Bob Brisco
President & Chief Executive Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Cars.com
Publicly traded automotive marketplace competing with Internet Brands' CarsDirect and auto vertical.
Everyday Health Group
Digital health publisher (J2/Ziff Davis) competing with WebMD/Medscape in consumer and HCP health media.
LegalZoom
Online legal services platform competing with the Nolo/Avvo/Martindale consumer legal stack.
Thomson Reuters (FindLaw competitor side)
Thomson Reuters competes in legal information and attorney marketing alongside Internet Brands' legal division.
Healthline Media
RVO Health/Healthline rivals WebMD in consumer health information and digital advertising.
AutoNation
Automotive retailer cited alongside Internet Brands' automotive vertical in competitive benchmarks.
Yes, Internet Brands is publicly traded under the ticker symbol INET on the NASDAQ. The company went public in November 16, 2007.
Internet Brands trades under the ticker symbol INET on the NASDAQ. It began trading in November 16, 2007.
Internet Brands (INET on the NASDAQ) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker INET to place an order.
Internet Brands went public in November 16, 2007 via ipo, with an offering valuation of approximately $12B. Internet Brands is a private, KKR-controlled portfolio company. After its 2007 IPO and 2010 take-private by Hellman & Friedman, KKR acquired it in 2014. A 2022 multibillion-dollar recapitalization at a valuation of more than $12 billion brought in Warburg Pincus and reaffirmed Temasek alongside majority owner KKR, signaling continued private ownership rather than a near-term IPO path.
Internet Brands raised Undisclosed (PE-backed) across 1 disclosed funding rounds prior to its public listing.
Internet Brands is headquartered in El Segundo, CA, United States.
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.