Iterable
Iterable is a cross-channel marketing automation platform that enables brands to create, execute, and optimize personalized customer communication campaigns. The platform supports email, SMS, push notifications, in-app messages, and web push across a unified workflow studio. Iterable serves growth-stage and enterprise companies with AI-powered customer engagement and lifecycle marketing capabilities.
Public Company
Iterable is publicly traded
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
800–900
Total Funding
$361.6M
6 rounds
Latest Valuation
$2B
June 15, 2021
Funding
Total raised $361.6M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series E
Date
June 15, 2021
Amount
$200M
Valuation
$2B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 15, 2021 | Series E | $200M | $2B | Silver Lake |
| 2020 | Series D | $60M | — | Blue Cloud Ventures |
| 2019 | Series C | $60M | — | Viking Global Investors |
Funding by Round
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation Trajectory
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Series A
$0.4B
Jan 2017
Iterable today
$2B
Jun 2021 · latest mark
Iterable multiple
5.6x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Sam Allen
Chief Executive Officer
Andrew Boni
Co-Founder, Chief Scientist
Justin Zhu
Co-Founder
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Braze
Cloud-based lifecycle engagement platform for personalized marketing campaigns across multiple channels and devices.
Klaviyo
eCommerce marketing automation platform focused on email and SMS for segment-based personalization.
Salesforce Marketing Cloud
Enterprise marketing automation platform with deep CRM integration built for large organizations.
HubSpot
All-in-one CRM platform with marketing, sales, and service automation capabilities.
Adobe Experience Cloud
Enterprise platform for customer experience management and marketing automation.
Segment
Customer data platform for collecting and managing first-party customer data.
Iterable Investment FAQ
Iterable FAQ
Iterable is publicly traded.
Iterable shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
Iterable had a valuation of approximately $2B at the time of its public offering. Current market capitalization fluctuates with the share price.
Iterable raised $361.6M across 6 disclosed funding rounds prior to its public listing.
Iterable was co-founded by Andrew Boni, and Justin Zhu in 2013.
Iterable is headquartered in San Francisco, CA, United States.
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