ivi.ru is a Russian online video streaming service (OTT platform) offering licensed movies, TV shows, cartoons, and series via subscription (SVOD), advertising (AVOD), and transactional (TVOD) models. Founded in February 2010 by Oleg Tumanov, ivi is one of the largest streaming services in Russia, competing with Kinopoisk (Yandex), Okko, Wink, and Kion. The company filed to begin NASDAQ IPO registration in late 2020 but paused its U.S. listing plans in 2021 after Russian lawmakers proposed restrictions limiting foreign ownership of online video platforms to 20%. Instead, in May 2021 ivi raised a $250 million Series D from a consortium including VTB, Roman Abramovich's Millhouse, Alexander Abramov and Alexander Frolov's Invest AG, RDIF, and existing investors Baring Vostok, Flashpoint, and RTP Global, at a reported valuation just under $1 billion. Following Russia's 2022 invasion of Ukraine, founder Oleg Tumanov stepped down as CEO in April 2022 and was succeeded by Nikolay Vasilkov; VTB has since divested its stake. The company remains private, generated 22.9 billion RUB in revenue in 2024, and launched in Turkey in 2025.
ivi.ru is publicly traded
IPO'd on February 2021
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2010
Employees
500–1,000
Total Funding
$336.8M
6 rounds
Last Private Valuation
$1B
May 25, 2021
Total raised $336.8M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series D
Date
May 25, 2021
Amount
$250M
Valuation
$1B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 25, 2021 | Series D | $250M | $1B | VTB Bank |
| September 2019 | Series C | $40M | — | Russian Direct Investment Fund |
| 2015 | Venture (growth) | $3.5M | — | Buran Venture Capital |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Seed
$0.0B
Jan 2010
ivi.ru today
$1B
May 2021 · latest mark
ivi.ru multiple
75.8x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Nikolay Vasilkov
Chief Executive Officer
Oleg Tumanov
Founder & Chairman of the Board
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Kinopoisk
Yandex-owned Russian streaming service and largest competitor by paid subscribers (~23% share); offers movies, series, and originals via Yandex Plus subscription bundle.
Okko
Russian SVOD platform owned by Sberbank ecosystem, holds ~16% of paid streaming subscribers; offers movies, series, sports content.
Wink
Streaming platform owned by Rostelecom; ~16.6% of Russian paid subscribers; bundles IPTV with on-demand content.
Kion
Streaming service owned by mobile operator MTS; ~16% share of Russian paid streaming subscribers; produces originals.
Premier
Russian SVOD service owned by Gazprom-Media; focuses on Russian original series and films.
Start
Russian streaming service focused on original Russian series and exclusive movies; 4th most similar to ivi.ru per Similarweb (Aug 2024).
ivi.ru initiated NASDAQ IPO registration in late 2020 with JP Morgan Chase as lead bank, targeting a Q1 2021 U.S. listing. The IPO was withdrawn / paused in early 2021 after Russian lawmakers introduced draft legislation restricting foreign ownership of online video platforms to a maximum 20% stake. The company subsequently raised a $250M Series D in May 2021 from a domestic-heavy consortium (VTB, Millhouse/Abramovich, Invest AG, RDIF) at a reported valuation just under $1B. Following Russia's 2022 invasion of Ukraine and ensuing Western sanctions, any near-term Western IPO path is effectively closed; founder Oleg Tumanov stepped down as CEO in April 2022, and VTB has reportedly fully divested its 15% stake. Outlook for a foreign listing is distant; a Russian listing has not been publicly announced.
ivi.ru shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
ivi.ru went public in February 2021 via ipo, with an offering valuation of approximately $1B. ivi.ru initiated NASDAQ IPO registration in late 2020 with JP Morgan Chase as lead bank, targeting a Q1 2021 U.S. listing. The IPO was withdrawn / paused in early 2021 after Russian lawmakers introduced draft legislation restricting foreign ownership of online video platforms to a maximum 20% stake. The company subsequently raised a $250M Series D in May 2021 from a domestic-heavy consortium (VTB, Millhouse/Abramovich, Invest AG, RDIF) at a reported valuation just under $1B. Following Russia's 2022 invasion of Ukraine and ensuing Western sanctions, any near-term Western IPO path is effectively closed; founder Oleg Tumanov stepped down as CEO in April 2022, and VTB has reportedly fully divested its 15% stake. Outlook for a foreign listing is distant; a Russian listing has not been publicly announced.
ivi.ru raised $336.8M across 6 disclosed funding rounds prior to its public listing.
ivi.ru was founded by Oleg Tumanov in 2010.
ivi.ru is headquartered in Moscow, Russia.
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