ivi.ru is Russia's largest independent online video service, offering licensed films, series and cartoons by subscription (SVOD), advertising (AVOD) and transaction (TVOD). Founded in February 2010 by Oleg Tumanov, it competes with Kinopoisk, Okko, Wink and Kion, and rebranded to the Cyrillic 'Иви' in 2022. Revenue reached 31.3 billion roubles in 2025, up about 36% year on year. A planned NASDAQ listing was shelved in 2021 on proposed foreign-ownership limits, and a $250 million round followed that May. Nikolay Vasilkov has led the company since April 2022; VTB exited its stake in 2025.
ivi.ru is publicly traded
IPO'd on Feb 2021
This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2010
Employees
500–1,000
Total Funding
$336.8M
7 rounds
Last Private Valuation
$1B
May 25, 2021
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $336.8M across 7 rounds
Last updated 09-11-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| May 25, 2021 | Series D Bloomberg | $250M | $1B | VTB Bank |
| Jun 1, 2020 | Venture debt | $54M | — | Alfa-Bank |
| Sep 2019 | Series C | $40M | — | Russian Direct Investment Fund |
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Seed
$13M
Jan 2010
ivi.ru today
$1B
May 2021 · latest mark
ivi.ru multiple
75.8x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Nikolay Vasilkov
Chief Executive Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Kinopoisk
Yandex-owned Russian streaming service and largest competitor by paid subscribers (~23% share); offers movies, series, and originals via Yandex Plus subscription bundle.
Okko
Russian SVOD platform owned by Sberbank ecosystem, holds ~16% of paid streaming subscribers; offers movies, series, sports content.
Wink
Streaming platform owned by Rostelecom; ~16.6% of Russian paid subscribers; bundles IPTV with on-demand content.
Kion
Streaming service owned by mobile operator MTS; ~16% share of Russian paid streaming subscribers; produces originals.
Premier
Russian SVOD service owned by Gazprom-Media; focuses on Russian original series and films.
Start
Russian streaming service focused on original Russian series and exclusive movies; 4th most similar to ivi.ru per Similarweb (Aug 2024).
ivi.ru filed confidentially for a NASDAQ listing in late 2020 with JP Morgan as lead bank, targeting the first quarter of 2021. The plan was shelved in early 2021 after Russian lawmakers proposed capping foreign ownership of online video platforms at 20%, and the company instead raised $250 million in May 2021 from a domestic-led consortium at a valuation reported just under $1 billion. Western sanctions imposed after February 2022 have closed any near-term foreign listing route, and no Russian listing has been announced. The company remains private and, unusually for the Russian streaming market, independent: VTB confirmed in June 2025 that it had sold its roughly 15% holding, and reported approaches from MTS in 2022 and from Wildberries in late 2025 did not lead to a transaction.
ivi.ru shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.
ivi.ru went public in Feb 2021 via ipo, with an offering valuation of approximately $1B. ivi.ru filed confidentially for a NASDAQ listing in late 2020 with JP Morgan as lead bank, targeting the first quarter of 2021. The plan was shelved in early 2021 after Russian lawmakers proposed capping foreign ownership of online video platforms at 20%, and the company instead raised $250 million in May 2021 from a domestic-led consortium at a valuation reported just under $1 billion. Western sanctions imposed after February 2022 have closed any near-term foreign listing route, and no Russian listing has been announced. The company remains private and, unusually for the Russian streaming market, independent: VTB confirmed in June 2025 that it had sold its roughly 15% holding, and reported approaches from MTS in 2022 and from Wildberries in late 2025 did not lead to a transaction.
ivi.ru raised $336.8M across 7 disclosed funding rounds prior to its public listing.
ivi.ru is headquartered in Moscow, Russia.
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