Keap (formerly Infusionsoft) is a small business CRM, sales, and marketing automation platform that combines contact management, email marketing, automated workflows, e-commerce, and invoicing into a single system designed for solopreneurs and small businesses. Founded in 2001 in Mesa, Arizona by brothers Scott and Eric Martineau (later joined by CEO Clate Mask), the company rebranded from Infusionsoft to Keap in January 2019. Keap was acquired by Thryv Holdings (NASDAQ: THRY) for $80 million in cash, closing on October 31, 2024, and now operates as a subsidiary of Thryv.
Keap has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2001
Employees
150–250
Total Funding
$143.5M
6 rounds
Latest Valuation
$0.5B
Oct 6, 2014
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $143.5M across 6 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| 2019 | Late-stage / Growth | Not disclosed | — | Unknown |
| 2017 | Debt | $15M | — | ORIX Growth Capital |
| Oct 6, 2014 | Series D TechCrunch | $55M | $0.5B | Bain Capital Ventures |
Clate Mask
Co-Founder & CEO
Scott Martineau
Co-Founder
Carey Ballard
Chief Marketing Officer
Carla Nichols
Chief Customer & Operations Officer
Kaja-Anne Jezycki
VP General Counsel and Chief People & Operations Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
HubSpot
Public CRM, sales, marketing and service platform serving SMBs through enterprise; broader product suite than Keap.
ActiveCampaign
Marketing automation and CRM platform competing directly with Keap on email automation and customer journey workflows for SMBs.
Mailchimp
Intuit-owned email marketing and lightweight CRM platform popular with small businesses; overlaps with Keap on email and basic automation.
Zoho CRM
Broad SMB-focused CRM and business application suite at lower price points than Keap, with extensive customization.
Salesforce
Dominant cloud CRM platform; competes with Keap mainly via Starter/Essentials tiers aimed at small businesses.
EngageBay
All-in-one marketing, sales and service software targeting SMBs with CRM and automation features competitive with Keap.
Access live market data
Sign UpData collected with AI, which can make mistakes. Please double-check this information.