Kognitiv is a Toronto-based customer loyalty and engagement technology company, formed in 2020 by merging Kognitiv Corporation (founded 2008 in Waterloo, Ontario by Peter Schwartz and Willem Galle) with Aimia Inc.'s Loyalty Solutions business. Its AI-native platform served more than 30 enterprise brands in over 20 countries, including PetSmart, Hallmark, Yuu Rewards and Leading Hotels of the World. Kognitiv filed a Notice of Intention to Make a Proposal under Canada's Bankruptcy and Insolvency Act on December 12, 2024 and sold its SaaS loyalty business to Capillary Technologies, closing May 1, 2025; the Kognitiv brand continues under Capillary.
Kognitiv has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2008
Employees
100–200
Total Funding
$35M
2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $35M across 2 rounds
Last updated 10-02-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Nov 9, 2022 | Debt Financing | Not disclosed | — | Caltius Capital Management |
| Feb 2, 2022 | Debt Financing | Not disclosed | — | Silicon Valley Bank |
Peter Schwartz
Co-Founder & Chair
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Capillary Technologies
Bengaluru-based AI-powered loyalty management platform; acquired Kognitiv in May 2025.
Cheetah Digital (Marigold)
Cross-channel customer engagement and loyalty suite, part of Marigold.
Epsilon
Publicis-owned data-driven loyalty and marketing services provider for large enterprises.
Inmar Intelligence
Data and incentives platform with loyalty and promotions offerings for retail and CPG.
Comarch Loyalty
Enterprise loyalty management platform serving retail, travel, and financial services.
Annex Cloud
Enterprise loyalty experience platform for retailers and brands.
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