Kognitiv is a Toronto-based customer loyalty and engagement technology company that operates an AI-native loyalty platform helping enterprise brands activate customer data, run loyalty programs, and maximize customer lifetime value. The company was formed in 2020 through the merger of Kognitiv Corporation (founded in 2008 in Waterloo, Ontario by Peter Schwartz and Willem Galle) with Aimia Inc.'s Loyalty Solutions business, combining Kognitiv's transaction-processing platform with Aimia's enterprise loyalty client roster. Kognitiv serves more than 30 enterprise brands in over 20 countries, including PetSmart, Hallmark, Yuu Rewards, Kirkland's, Curaleaf, Sharjah Co-op, and Leading Hotels of the World. In May 2025, Kognitiv was acquired by Bengaluru-based Capillary Technologies, expanding Capillary's North American footprint in AI-powered loyalty management.
Kognitiv has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2008
Employees
100–200
Total Funding
$35M
2 rounds
Total raised $35M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Debt Financing
Date
November 9, 2022
Amount
—
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| November 9, 2022 | Debt Financing | — | — | Caltius Capital Management |
| February 2, 2022 | Debt Financing | — | — | Silicon Valley Bank |
Tim Sullivan
Chief Executive Officer
Peter Schwartz
Co-Founder & Chair
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Capillary Technologies
Bengaluru-based AI-powered loyalty management platform; acquired Kognitiv in May 2025.
Cheetah Digital (Marigold)
Cross-channel customer engagement and loyalty suite, part of Marigold.
Epsilon
Publicis-owned data-driven loyalty and marketing services provider for large enterprises.
Inmar Intelligence
Data and incentives platform with loyalty and promotions offerings for retail and CPG.
Comarch Loyalty
Enterprise loyalty management platform serving retail, travel, and financial services.
Annex Cloud
Enterprise loyalty experience platform for retailers and brands.
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