Launchmetrics is a cloud-based SaaS platform providing brand performance, PR, sample management, and marketing analytics tools to the fashion, luxury, and beauty industries. Formed in 2015 through the merger of Paris-based influencer marketing software company Augure and New York-based fashion technology company Fashion GPS, the company is best known for its proprietary Media Impact Value (MIV) metric, which has become an industry-standard measurement for PR and marketing initiatives across print, online, and social channels including Instagram, TikTok, Douyin, WeChat, and Weibo. Its platform serves leading luxury houses including Dior, Fendi, NET-A-PORTER, and others. In January 2024, French industrial technology group Lectra acquired a majority stake (approximately 50.3%) of Launchmetrics in a deal valuing the company at roughly $200 million, with a phased buyout of remaining capital scheduled through 2030.
LaunchMetrics has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Employees
350–450
Total Funding
$50M
1 rounds
Latest Valuation
$0.2B
September 6, 2018
Total raised $50M across 1 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Growth Equity
Date
September 6, 2018
Amount
$50M
Valuation
—
Lead Investors
Michael Jais
Chief Executive Officer & Co-Founder
Jenny Smith
Chief Operating Officer
Arnaud Roy
Chief Strategy Officer
Pau Montero Pares
Chief Technology Officer
Tatiana Ferreira
Chief Customer Officer
Kim Leitzes
Managing Director, Asia Pacific
Eddie Mullon
Co-Founder & President
Competitor list is illustrative and may be incomplete, stale, or erroneous.
CreatorIQ (incl. Tribe Dynamics)
Influencer marketing platform; acquired Tribe Dynamics in 2021, gaining its Earned Media Value (EMV) metric widely used by fashion and beauty brands.
Klear (Meltwater)
Influencer marketing platform owned by Meltwater offering creator discovery, audience analytics, and campaign measurement used by fashion/beauty brands.
Dash Hudson
Visual marketing and social analytics platform used by fashion, luxury, and beauty brands for content performance and influencer measurement.
Traackr
Influencer marketing platform with VIT (Voice, Image, Text) analytics used by beauty and fashion brands for influencer discovery, activation, and measurement.
Cision
Global PR and earned media software providing media monitoring, distribution and measurement; overlaps with Launchmetrics on PR analytics and media intelligence.
Meltwater
Media intelligence and social analytics platform offering PR measurement, social listening, and influencer marketing; competes broadly with Launchmetrics' insights modules.
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