Lolli is a bitcoin and cashback rewards application that lets shoppers earn bitcoin (and cash back) when they shop online and in-store at thousands of top merchants including Microsoft, Booking.com, and Stubhub. Founded in 2018 by Alex Adelman and Matt Senter, Lolli offers a browser extension and mobile app providing up to 30% bitcoin-back rewards (7% average) and has rewarded over 600,000 users with more than $20 million in bitcoin since launch. The company was acquired by bitcoin venture studio Thesis* in July 2025 to expand the bitcoin rewards ecosystem.
Lolli has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2018
Employees
11–50
Total Funding
$28.25M
5 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $28.25M across 5 rounds
Last updated 09-17-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Dec 14, 2023 | Series B TechCrunch | $8M | — | BITKRAFT Ventures |
| Jul 28, 2021 | Series A CoinDesk | $10M | — | Acrew Capital |
| Apr 8, 2021 | Pre-Series A CNBC | $5M | — | Seven Seven Six, Night Media |
Matt Luongo
CEO, Thesis* — leads Lolli
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Fold
Bitcoin rewards debit card and shopping rewards app offering bitcoin back on everyday purchases. Now part of Thesis* alongside Lolli post-acquisition.
StormX
Crypto cashback rewards platform allowing shoppers to earn cryptocurrency on online purchases across thousands of retailers.
Pei
Cashback rewards app that pays users in cash or bitcoin for linked card purchases at participating merchants.
Rakuten
Major cashback rewards platform offering cash back at thousands of online retailers via browser extension and app.
Honey (PayPal)
Browser extension and rewards platform offering coupons and cashback at online retailers; acquired by PayPal in 2020.
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