Lotame

Columbia, MD, USA MarTech / Ad Tech Acquired

Lotame is a customer data platform and data management platform (DMP) founded in 2006 by Andy Monfried. The company provides an end-to-end data collaboration platform called Spherical that enables digital marketers, agencies, and media owners to onboard, access, analyze, and activate audience data for identity-driven marketing. Lotame was acquired by Publicis Groupe in March 2025 and integrated into Publicis' data powerhouse Epsilon.

Acquired

Lotame has been acquired

Acquired by Publicis Groupe Apr 2, 2025

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2006

Employees

100–150

Total Funding

$59.7M

5 rounds

Latest Valuation

$0.1B

Dec 6, 2010

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $59.7M across 5 rounds

Last updated 06-25-2026

DateRoundAmount RaisedValuationLead Investors
Mar 9, 2015 Late-stage / Venture $10.7M Not disclosed
Mar 5, 2014 Series D Press release $15M Sozo Ventures, TrueBridge Capital Partners
Dec 6, 2010 Series C Press release $11M $0.1B Emergence Capital Partners

Valuation Trajectory

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

$20M $50M $100M 2009 2010 Lotame

Entry · Series A

$27M

Feb 2008

Lotame today

$97M

Dec 2010 · latest mark

Lotame multiple

3.6x

valuation uplift since first round

Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.

Leadership

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Adobe Audience Manager

    Data management platform for audience segmentation, data collection, and activation for marketing purposes.

  • Krux Digital

    Data management platform and project collaboration platform with 416 customers in 45 countries.

  • Tealium

    Tag management and customer data platform offering data collection and audience management capabilities.

  • Mapp Cloud

    Real-time customer behavior analytics platform with built-in DMP capabilities on top of CDP infrastructure.

  • Oracle Marketing Cloud

    Enterprise marketing platform with DMP and customer activation capabilities.

  • Nielsen Marketing Cloud

    Data management platform leveraging Nielsen's audience measurement and data capabilities.

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