Mindbody is a San Luis Obispo, California-based SaaS company providing cloud-based scheduling, payments, and business-management software for the wellness, fitness, beauty, and spa industries. It serves studios, gyms, and salons plus a consumer marketplace for booking classes and appointments. Taken private by Vista Equity Partners in 2019, it now operates under the Playlist parent brand alongside ClassPass and Booker.
Mindbody is publicly traded
IPO'd on June 18, 2015
This company is no longer available on our private secondary market. Shares can be traded publicly under MB.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2001
Employees
1,001–5,000
Total Funding
$3.29B
4 rounds
Last Private Valuation
$7.5B
January 15, 2026
Total raised $3.29B across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Merger
Date
January 15, 2026
Amount
$785M
Valuation
$7.5B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| January 15, 2026 | Merger | $785M | $7.5B | Affinity Partners |
| October 13, 2021 | Merger | $500M | — | Sixth Street |
| February 2019 | Acquisition | $1.9B | — | Vista Equity Partners |
Fritz Lanman
CEO, Playlist (parent of Mindbody, ClassPass, Booker)
Sunil Rajasekar
President & Chief Technology Officer, Mindbody
Tom Aveston
Chief Financial Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Zen Planner
All-in-one functional fitness gym software for small and mid-sized fitness businesses with automation, billing, CRM, and member engagement capabilities.
ClassPass
Fitness membership platform providing access to various studios and gyms; acquired by Mindbody in 2021 and now part of the Playlist ecosystem.
Glofox
Fitness studio management software known for sleek design and modern mobile experience.
WellnessLiving
Cloud-based business management software for health and wellness businesses.
Wodify
Fitness studio management software popular for CrossFit gyms with workout tracking features.
EGYM
Global fitness and wellness technology platform; merged with Playlist (Mindbody parent company) in March 2026.
Yes, Mindbody is publicly traded under the ticker symbol MB on the NASDAQ. The company went public in June 18, 2015.
Mindbody trades under the ticker symbol MB on the NASDAQ. It began trading in June 18, 2015.
Mindbody (MB on the NASDAQ) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker MB to place an order.
Mindbody went public in June 18, 2015 via ipo, with an offering valuation of approximately $7.5B. Mindbody was taken private by Vista Equity Partners in February 2019 for $1.9 billion. The company merged with ClassPass in October 2021, rebranded under the parent company Playlist in 2025, and completed a merger with EGYM in March 2026 at a combined enterprise valuation of $7.5 billion.
Mindbody raised $3.29B across 4 disclosed funding rounds prior to its public listing.
Mindbody is headquartered in San Luis Obispo, California, United States.
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