mParticle
mParticle is a customer data platform (CDP) that enables enterprise consumer brands to collect, unify, and activate customer data in real time across channels and devices. The platform provides data infrastructure with strengths in mobile data collection, data quality enforcement, and real-time event processing, serving major brands including NBCUniversal, Burger King, Airbnb, PayPal, HBO Max, and SoFi.
Acquired
mParticle has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
200–250
Total Funding
$562.5M
6 rounds
Latest Valuation
$0.3B
Jan 16, 2025
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $562.5M across 6 rounds
Last updated 06-25-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jan 16, 2025 | Acquisition | $300M | $0.3B | Rokt |
| Oct 1, 2021 | Series E | $150M | $0.8B | Permira |
| Mar 11, 2020 | Series D | $45M | — | Arrowroot Capital |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Series E
$800M
Oct 2021
mParticle today
$300M
Jan 2025 · latest mark
mParticle multiple
0.4x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Michael Katz
CEO & Co-Founder
Andrew Katz
CTO & Co-Founder
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Segment
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