mParticle
mParticle is a customer data platform (CDP) that enables enterprise consumer brands to collect, unify, and activate customer data in real time across channels and devices. The platform provides data infrastructure with strengths in mobile data collection, data quality enforcement, and real-time event processing, serving major brands including NBCUniversal, Burger King, Airbnb, PayPal, HBO Max, and SoFi.
Acquired
mParticle has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
200–250
Total Funding
$562.5M
6 rounds
Latest Valuation
$0.3B
January 16, 2025
Funding
Total raised $562.5M across 6 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Acquisition
Date
January 16, 2025
Amount
$300M
Valuation
$0.3B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| January 16, 2025 | Acquisition | $300M | $0.3B | Rokt |
| October 1, 2021 | Series E | $150M | $0.8B | Permira |
| March 11, 2020 | Series D | $45M | — | Arrowroot Capital |
Funding by Round
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Valuation Trajectory
Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.
Entry · Series E
$0.8B
Oct 2021
mParticle today
$0.3B
Jan 2025 · latest mark
mParticle multiple
0.4x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Michael Katz
CEO & Co-Founder
Andrew Katz
CTO & Co-Founder
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Segment
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Tealium
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