Native

San Francisco, California, United States Consumer & Retail Acquired

Native is a natural personal care brand that manufactures paraben-free, aluminum-free deodorants and expanded into body wash, shampoo, conditioner, and whole-body deodorant products. Founded in 2015 as a direct-to-consumer brand, Native was acquired by Procter & Gamble in 2017 and continues to operate as a clean beauty and personal care company under P&G's portfolio.

Acquired

Native has been acquired

Acquired by Procter & Gamble November 15, 2017 $100M

This company is no longer available on our private secondary market.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2015

Employees

50–100

Total Funding

$24.7M

1 rounds

Latest Valuation

$2.45B

January 27, 2021

Funding

Total raised $24.7M across 1 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Multiple Rounds (aggregate)

Date

January 27, 2021

Amount

$24.7M

Valuation

$2.45B

Leadership

  • Moiz Ali

    Founder & CEO

  • Vineet Kumar

    Chief Executive Officer

    LinkedIn

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Schmidt's Naturals

    Natural and sustainable personal care brand specializing in deodorants and other body care products.

  • Myro

    Refillable deodorant brand focused on sustainable personal care.

  • Secret

    P&G-owned deodorant brand in the broader deodorant market.

  • Old Spice

    P&G-owned deodorant and personal care brand.

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Data collected with AI, which can make mistakes. Please double-check this information.