NielsenIQ (NIQ) is a leading global consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Following the merger with GfK in 2023, NIQ operates in over 95 countries covering 97% of global GDP and serves 30,000+ clients with advanced measurement, omnichannel coverage, and predictive analytics capabilities.
NielsenIQ is publicly traded
IPO'd on July 23, 2025
This company is no longer available on our private secondary market. Shares can be traded publicly under NIQ.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
1923
Employees
10,000–30,000
Total Funding
$3.75B
3 rounds
Last Private Valuation
$2.7B
July 24, 2025
Total raised $3.75B across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Carve-out buyout
Date
March 8, 2021
Amount
$2.7B
Valuation
$2.7B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| July 24, 2025 | IPO | $1.05B | — | Public markets |
| July 2023 | GfK merger / KKR co-investment | Not disclosed | — | Advent International, KKR |
| March 8, 2021 | Carve-out buyout | $2.7B | $2.7B | Advent International |
Jim Peck
Executive Chairman & CEO
Jeanne Danubio
President North America and Global Clients
Curtis Miller
Chief Transformation Officer
Lafayette Cope
SVP Technology
David L. Rawlinson II
Board Member
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Kantar
Comprehensive market research firm with survey and big data capabilities, strong analytics, consulting, and broad industry coverage
Euromonitor International
Market research company providing data and analysis on industries, countries, and consumers globally
Ipsos
Market research firm with innovative methodologies, strong brand health and polling capabilities, and customer experience focus
GfK (formerly independent, now part of NIQ)
Consumer intelligence company with technology and retail focus, real-time analytics, and predictive modeling
Yes, NielsenIQ is publicly traded under the ticker symbol NIQ on the NYSE. The company went public in July 23, 2025.
NielsenIQ trades under the ticker symbol NIQ on the NYSE. It began trading in July 23, 2025.
NielsenIQ (NIQ on the NYSE) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker NIQ to place an order.
NielsenIQ went public in July 23, 2025 via ipo, with an offering valuation of approximately $2.7B. NielsenIQ completed its Initial Public Offering on July 23, 2025, listing on the New York Stock Exchange under ticker symbol NIQ at $21 per share. The company raised $1.05 billion with a post-money valuation of approximately $6.35 billion.
NielsenIQ raised $3.75B across 3 disclosed funding rounds prior to its public listing.
NielsenIQ is headquartered in Chicago, Illinois, United States.
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