Nudge, Inc. (nudge.works) is a Tokyo-based fintech company aiming to become a Japanese 'challenger bank' that creates the financial experience of the future. Its flagship product, 'Nudge,' is a smartphone-native next-generation credit card targeted at the younger generation (age 18+), designed to be fully interlocked with a mobile app for real-time spend tracking, fraud protection, and tightly controlled spending limits. Nudge also enables partners to issue co-branded 'club' credit cards that reward fan communities and engagement, with over 100 clubs created since launch. Registered as a Small-Amount Comprehensive Credit Purchase Intermediary, Nudge launched its credit card service in September 2021 and partners with TIS Inc. for its core card system and TOPPAN Inc. for card production.
Nudge has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2020
Employees
11–50
Total Funding
$8.92M
3 rounds
Total raised $8.92M across 3 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-01-2026
Latest Round
Type
Growth
Date
April 2019
Amount
$9.3M
Valuation
—
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| April 2019 | Growth | $9.3M | — | Jump Capital |
| 2017 | Series A | $3.8M | — | Not disclosed |
| 2014 | Seed (angel) | Not disclosed | — | Not disclosed |
Takashi Okita
Founder, Representative Director & CEO
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Axonify
Frontline employee training and communications platform; acquired Nudge in June 2022.
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Workhuman
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