Optimizely is a digital experience platform that provides A/B testing, multivariate testing, website personalization, feature toggle capabilities, web content management, and digital commerce solutions. Founded in 2010 by Dan Siroker and Pete Koomen (formerly of Google), Optimizely pioneered the experimentation software category and serves more than 10,000 businesses globally, including Gap, StubHub, IBM, PayPal, H&M, Zoom, Toyota, and Vodafone. In October 2020, Optimizely was acquired by Episerver (a portfolio company of Insight Partners), which was later rebranded as Optimizely in January 2021. The combined entity operates as a comprehensive digital experience platform integrating content management, experimentation, and optimization capabilities.
Optimizely has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2010
Employees
1,001–5,000
Total Funding
$200.39M
5 rounds
Latest Valuation
$0.6B
Jun 1, 2019
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $200.39M across 5 rounds
Last updated 10-01-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Jun 2019 | Series D Press release | $50M | $0.6B | Goldman Sachs |
| Oct 2015 | Series C | $58.5M | — | Index Ventures |
| May 5, 2014 | Series B TechCrunch | $57M | — | Andreessen Horowitz |
Alex Atzberger
Chief Executive Officer
Shafqat Islam
President
Rupali Jain
Chief Product Officer
Myles Johnson
Chief Financial Officer
Sebastiaan de Jong
Chief Revenue Officer
Aniel Sud
Chief Technology Officer
Peter Yeung
Chief Information Officer and Global Data Protection Officer
Allison Skidmore
Chief Customer Officer
Dan Siroker
Co-founder
Pete Koomen
Co-founder
Competitor list is illustrative and may be incomplete, stale, or erroneous.
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