Pagoda

Shenzhen, Guangdong, China Consumer Public

Pagoda (Shenzhen Pagoda Industrial (Group) Corporation Limited, 百果园) is a Chinese fresh-fruit retail chain founded in Shenzhen in 2001. It operates one of China's largest specialty fruit store networks, primarily through franchised outlets, selling fresh fruit and fresh produce across China and select international markets via offline stores and online channels. The group integrates fruit procurement, planting support, post-harvest preservation, logistics, standardized grading, brand operation, store retail, supply chain management, and agricultural technology. As the first publicly listed Chinese fruit retail chain, Pagoda listed on the Main Board of the Hong Kong Stock Exchange in January 2023 under ticker 2411.

Public Company

Pagoda is publicly traded

This company is no longer available on our private secondary market. Shares can be traded publicly under its listed ticker.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2001

Employees

1,001–5,000

Total Funding

$331.9M

6 rounds

Last Private Valuation

$1.3B

Secondary Signals (Note: SetterVC does not verify the accuracy of these)

1 signal
Restructuring Recent 2026-08-28

Pagoda's interim results close out a two-year restructuring: revenue up 14.5% to RMB 5.01bn, a RMB 33.6m profit against a RMB 342m loss, and store openings resumed.

Ends the closure programme that took roughly 1,600 stores out of the network between 2023 and 2025.

Funding

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Total raised $331.9M across 6 rounds

Last updated 09-15-2026

DateRoundAmount RaisedValuationLead Investors
Nov 2018 Strategic — Jinyafu Investment Not disclosed — Jinyafu Investment
Jul 2018 Strategic — CICC Qizhi Investment Not disclosed — CICC Qizhi Investment
Jan 11, 2018 Series B $230M — Not disclosed

Leadership

  • Yu Huiyong

    Founder & Chairman

Pagoda Investment FAQ

Pagoda FAQ

Pagoda has been listed on the Main Board of the Hong Kong Stock Exchange since 16 January 2023 under the ticker 2411, the first Chinese fruit retail chain to go public. Shares were offered at HK$5.60 and the group's market capitalisation on listing day was about HK$9.5bn. The stock has fallen heavily since, trading near HK$1.45 in September 2026 after a two-year restructuring in which franchisees closed roughly 1,600 underperforming stores. There is no indication of a delisting or take-private process; the company returned to profit in the first half of 2026 and has resumed opening stores.

Pagoda shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker to place an order.

Pagoda had a valuation of approximately $1.3B at the time of its public offering. Current market capitalization fluctuates with the share price.

Pagoda raised $331.9M across 6 disclosed funding rounds prior to its public listing.

Pagoda was founded by Yu Huiyong in 2001.

Pagoda is headquartered in Shenzhen, Guangdong, China.

Access live market data

Sign Up

Data collected with AI, which can make mistakes. Please double-check this information.