Pattern is a global e-commerce accelerator that helps brands optimize sales across major online marketplaces including Amazon, Walmart, Target, eBay, Google, and TikTok Shop. The company provides proprietary technology, data science capabilities, and expert services to drive growth for brands, manages inventory and fulfillment for partner brands, and operates as the #2 Amazon seller in the U.S. by customer reviews. Founded by David Wright and Melanie Alder, Pattern serves 200+ brands globally with 2,100 employees across 24 locations.
Pattern (fka iServe) is publicly traded
IPO'd on September 19, 2025
This company is no longer available on our private secondary market. Shares can be traded publicly under PTRN.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2013
Employees
2,100+
Total Funding
$577M
2 rounds
Last Private Valuation
$2B
October 6, 2021
Total raised $577M across 2 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series B
Date
October 6, 2021
Amount
$225M
Valuation
$2B
Lead Investors
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| October 6, 2021 | Series B | $225M | $2B | Knox Lane |
| August 2020 | Series A | $52M | — |
David Wright
Co-Founder and CEO
Melanie Alder
Co-Founder and Chief Strategy Officer
Brett Bardsley
Chief International Officer
Jason Beesley
Chief Financial Officer
Rob Hahn
Chief Operations Officer
Hugh Hinkson
Chief Commercial Officer
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Thrasio
Amazon aggregator acquiring and operating FBA businesses
Perforce (formerly Alexi)
E-commerce SaaS platform for Amazon sellers
Seller Labs
Amazon seller tools and analytics platform
ChannelAdvisor
Multichannel e-commerce management platform
Yes, Pattern (fka iServe) is publicly traded under the ticker symbol PTRN on the NASDAQ. The company went public in September 19, 2025.
Pattern (fka iServe) trades under the ticker symbol PTRN on the NASDAQ. It began trading in September 19, 2025.
Pattern (fka iServe) (PTRN on the NASDAQ) shares can be purchased through any standard brokerage account — including Fidelity, Charles Schwab, TD Ameritrade, and online platforms like Robinhood or E*TRADE. Search for the ticker PTRN to place an order.
Pattern (fka iServe) went public in September 19, 2025 via ipo, with an offering valuation of approximately $2B. Pattern completed its IPO on NASDAQ on September 19, 2025, raising $300 million at $14 per share. The company was valued at approximately $2.5 billion at IPO and trades under ticker PTRN. Shares opened at $13.50 and closed up 11% to $15.63 on the first day of trading.
Pattern (fka iServe) raised $577M across 2 disclosed funding rounds prior to its public listing.
Pattern (fka iServe) was co-founded by David Wright, and Melanie Alder in 2013.
Pattern (fka iServe) is headquartered in Lehi, UT.
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