Pepperfry is an Indian online marketplace for furniture and home goods, founded in July 2011 by Ambareesh Murty and Ashish Shah (both former eBay India executives) and launched commercially in January 2012. Headquartered in Mumbai, the company operates an asset-light managed marketplace model connecting consumers with thousands of merchants across India, supplemented by an omnichannel network of experiential 'Studio Pepperfry' showrooms and a proprietary big-box logistics arm (Pepcart Logistics). Pepperfry sells furniture, home decor, lamps, kitchenware, furnishings, and modular kitchen and wardrobe solutions. After the death of co-founder and CEO Ambareesh Murty in August 2023, co-founder Ashish Shah was elevated to CEO. In September 2025 BSE-listed TCC Concept announced a definitive agreement to acquire up to 100% of Pepperfry via share swap; the transaction closed in Q3 FY26 with TCC Concept taking a 98.98% stake for approximately INR 661.47 crore.
PepperFry has been acquired
This company is no longer available on our private secondary market.
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2011
Employees
375–500
Total Funding
$108.04M
4 rounds
Latest Valuation
$0.33B
June 2, 2025
Total raised $108.04M across 4 rounds
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Last updated 06-25-2026
Latest Round
Type
Series F
Date
June 2, 2025
Amount
INR 43.3 crore (~$5.04M)
Valuation
—
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| June 2, 2025 | Series F | INR 43.3 crore (~$5.04M) | — | |
| September 2023 | Series F | $23M | — | |
| 2021 | Debt | $40M | — |
Ashish Shah
Co-Founder & CEO
Ambareesh Murty
Co-Founder & Former CEO (deceased August 2023)
Competitor list is illustrative and may be incomplete, stale, or erroneous.
Urban Ladder
Indian online furniture retailer founded in 2012 and acquired by Reliance Retail in 2020; operates as a vertically integrated brand offering modern designs.
WoodenStreet
Jaipur-based online and omnichannel furniture brand specializing in solid-wood and customized furniture, with hundreds of physical stores across India.
IKEA India
Indian arm of the Swedish furniture giant Ingka Group, operating large-format stores and a growing online presence in major metros.
Godrej Interio
Furniture division of Godrej & Boyce, one of India's largest furniture makers, selling residential and office furniture nationwide.
Nilkamal
Listed Indian furniture and material-handling company best known for plastic furniture and the @home retail chain.
Amazon India (Furniture)
Furniture and home category of Amazon's India marketplace, a major horizontal e-commerce competitor to dedicated furniture players.
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