Poppi
Poppi is a prebiotic soda brand made with prebiotics, fruit juice, and apple cider vinegar. The brand offers low-calorie, low-sugar functional sodas designed for gut health, with no more than 5 grams of sugar per serving and 35 calories or less. Founded by husband-and-wife entrepreneurs Stephen and Allison Ellsworth in Austin, Texas, Poppi gained significant traction through community-focused branding, viral social media campaigns, and influencer partnerships, particularly engaging Gen Z and millennial audiences.
Acquired
Poppi has been acquired
This company is no longer available on our private secondary market.
Overview
Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Founded
2015
Total Funding
$39.01M
4 rounds
Latest Valuation
$0.02B
Jan 1, 2020
Secondary Signals (Note: SetterVC does not verify the accuracy of these)
1 signalChris Hall, who led poppi as CEO from 2022 through its $1.95B sale to PepsiCo, stepped out of day-to-day leadership and moved to an advisory role effective June 1, 2026.
No successor publicly named; the brand now runs within PepsiCo Beverages U.S.
Funding
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Total raised $39.01M across 4 rounds
Last updated 10-01-2026
| Date | Round | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| 2022 | Series B | $25M | — | CAVU Consumer Partners |
| Aug 30, 2021 | Series A TechCrunch | $13.5M | — | CAVU Consumer Partners |
| 2020 | Angel SPV | $105K | $0.02B | The Angel Group |
Valuation Trajectory
Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.
Entry · Shark Tank / Seed
$2M
Jan 2018
Poppi today
$22M
Jan 2020 · latest mark
Poppi multiple
13.7x
valuation uplift since first round
Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.
Prominent Investors
Leadership
Competitors
Competitor list is illustrative and may be incomplete, stale, or erroneous.
OliPop
Prebiotic soda brand with functional beverages containing up to 9 grams of prebiotic fiber per can, derived from kudzu root extract, chicory root inulin, and Jerusalem artichoke inulin.
Simply Pop
Coca-Cola's prebiotic soda launched to compete with Poppi and OliPop, containing 6 grams of prebiotic fiber, vitamin C, and zinc for immune support.
Coca-Cola Company
Major multinational beverage company entering the prebiotic soda market through Simply Pop launch, leveraging significant distribution and brand power.
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